Staff Reporters
Jan 27, 2012

JWT wins Del Monte’s Fit 'N Right in the Philippines

MANILA - JWT Manila has been named agency of record for Del Monte’s Fit 'N Right business.

Fit 'N Right is a range of juices and snacks
Fit 'N Right is a range of juices and snacks

JWT won after a competitive pitch that is understood to have also included incumbent TBWA/SMP, as well as Campaigns & Grey and Lowe.

Jos Ortega, CEO, JWT Manila described the win as “a refreshing way to start 2012.”

Fit 'N Right is a range of fruit juices and snacks. According to brand research from Nielsen, Del Monte dominates the ready-to-drink (RTD) juice category alongside local brand Zest-O.

Del Monte’s 100 per cent pineapple juice ranks second behind Zest-O, with Fit 'N Right in third, and other Del Monte brands also in fifth and sixth position. Fit 'N Right Iced Tea also ranks in the top RTD tea brands.

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