JWT won after a competitive pitch that is understood to have also included incumbent TBWA/SMP, as well as Campaigns & Grey and Lowe.
Jos Ortega, CEO, JWT Manila described the win as “a refreshing way to start 2012.”
Fit 'N Right is a range of fruit juices and snacks. According to brand research from Nielsen, Del Monte dominates the ready-to-drink (RTD) juice category alongside local brand Zest-O.
Del Monte’s 100 per cent pineapple juice ranks second behind Zest-O, with Fit 'N Right in third, and other Del Monte brands also in fifth and sixth position. Fit 'N Right Iced Tea also ranks in the top RTD tea brands.