Wong joins as the city’s leading broadcaster gears up for significant expansion of its online presence, in a bid to better connect with its global audience.
“I’ve always fancied working in a role that integrates different media together,” said Wong. “I have a strong background in internet but I think it’s time to learn about TV and work on a new business model.”
While TVB.com, at its peak, possessed a workforce of 200 people it has scaled back its efforts in recent years. “The question is how to convert programming into a new media format - internet and mobile,” added Wong. “My mandate is to really look at the whole global Chinese community.”
“I’ve always fancied working in a role that integrates different media together,” said Wong. “I have a strong background in internet but I think it’s time to learn about TV and work on a new business model.”
While TVB.com, at its peak, possessed a workforce of 200 people it has scaled back its efforts in recent years. “The question is how to convert programming into a new media format - internet and mobile,” added Wong. “My mandate is to really look at the whole global Chinese community.”
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