Industry mourns creative guru Chu

Chu, husband of film star Cherie Chung, left the industry in the mid-’90s after a distinguished career, which included landmark work for the likes of Crocodile, Puma and Titus Watch, and a swag of international awards.

During the ’90s, he was the only Chinese creative named in the Wall Street Journal’s World Creative Leader league table. “Mike’s death is a great loss, as he was a genuine legend.

The milestones he set and his practices were seen as the gold standard,” said Royce Yuen, chairman, Hong Kong 4As.

Ronald Yue, ex-partner and MD of Synergie, where Chu was CD, said: “Mike was an inspirational role model for young creative talent when the advertising industry was booming.”