Running on Clear Channel's bus shelters, the campaign aims to drive home the message that 'HSBC's home loans won't cost you your freedom'. In one execution, a life-sized dummy of a man is seen fishing from atop a bus shelter. In another execution, a bus shelter is transformed into a house's roof, with a man lazing on it.
To drum up awareness of its credit cards, a bus shelter in the Orchard Road shopping belt has been decorated with shopping bags and features the tagline, 'Great value everywhere you shop'.
The campaign will run throughout May.
Lowe and Zenith, which recently lost the account in a global realignment to WPP agencies, handled creative and media for the multimedia campaign, which includes TV spots and print advertising.
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