Faaez Samadi
Jul 18, 2018

How Luxury Escapes built a brand around FOMO

By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.

The Finolhu resort in The Maldives (Source: Luxury Escapes)

It’s a simple enough proposition when you think about it, explains Blake Hutchison. The word luxury’ means different things to different people, and you just have to exceed those varying expectations. As CRO of Australian luxury travel brand Luxury Escapes, a US$200 million disruptor in the holiday market, he likely knows what he is talking about.

“It might mean a first trip to Bali for US$1,000 for seven days. For other people,...

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