Staff Reporters
May 20, 2020

How is R/GA managing its new agency-consultancy hybrid model?

AGENCY REPORT CARD: See R/GA's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

How is R/GA managing its new agency-consultancy hybrid model?

After major leadership changes in 2018, did R/GA find itself back on track in 2019? Ex-TBWA man Tuomas Peltoniemi was brought in to lead the region and in the short time he’s been around, he made three regional appointments: Seamus Higgins as chief creative officer, and two ECDs that also carried the titles of head of experience design and head of stories. Most notably, the agency tapped IBM’s Gary Hoff as Singapore ECD in a move to push the business into an agency-consultancy hybrid.

How did R/GA respond to the challenges it faced in APAC in 2019?

Check out R/GA's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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