Ex-TBWA man Tuomas Peltoniemi was brought in to lead the region and he's pushing the business towards an agency-consultancy model. Does this strategy work for the firm?
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Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
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CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.
A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.
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