The 20-day campaign across restaurants and bars in the Venue Alliance targets the 1.6 million people that live and work in the Central/Mid-levels area in Hong Kong.
Extensive promotional billboards and lightboxes have been used, and 40 restaurants and are now actively promoting the event to their customers.
Extensive promotional billboards and lightboxes have been used, and 40 restaurants and are now actively promoting the event to their customers.
The agency is also embarking on an email database campaign to encourage consumers to enter a lucky draw online at www.iloveSoHo.hk, and is also running print ads in TimeOut.
