Focusing on print, outdoor, ambient and online channels, the campaign includes posters, overhead banners, drink coasters, and table promotions in high traffic areas and restaurants in Lan Kwai Fong, Soho and Mid-Levels.
"With well trained staff at partner locations directly introducing the benefits of the Hang Seng Platinum card to patrons, it's a very comprehensive way of ensuring this campaign reaches the target audience," said Simon Squibb, Venue Alliance coordinator. Squibb added the benefits were only available to Platinum card holders, underlining the card's proposition that it "has the edge over others in the market place".
"With well trained staff at partner locations directly introducing the benefits of the Hang Seng Platinum card to patrons, it's a very comprehensive way of ensuring this campaign reaches the target audience," said Simon Squibb, Venue Alliance coordinator. Squibb added the benefits were only available to Platinum card holders, underlining the card's proposition that it "has the edge over others in the market place".
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