HEADLINES: Mega Choice wins $6m Wahaha diversification job
Chinese beverage giant, Hangzhou Wahaha Group, has set up a RMB50 million (US$6 million) advertising fund and appointed local 4As agency, Mega Choice, to try to help the group diversify into the children's garments business. The ambitious plan includes the establishment of 500 franchise shops nationwide by August. The agency has been tasked with handling advertising and working with Wahaha on media planning and buying.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Samsung ushers in a new era of AI TV
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Rethinking SEO: How Google's AI Overviews are ...
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
Baby shark in Greenpeace film is distraught by ...
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Samsung ushers in a new era of AI TV
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Omnicom set targets to cut staff costs by 10 per cent
Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.