Feb 7, 2003
HEADLINES: Caltex realigns with DY&R and Mediaedge:CIA in Asia
Caltex has awarded its US$8 million creative and media assignments regionally to DY&R and Media-edge:CIA respectively. The move was part of a global review by parent Chevron Texaco, which included the Caltex account, covering the Middle East and Africa as well as Asia and Australasia. The pitch mainly involved Y&R against the incumbent McCann-Erickson on the creative side and Media-edge:CIA against Universal McCann in media.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
22 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
+(900+x+600+px).jpg&h=268&w=401&q=100&v=20250320&c=1)
22 hours ago
GroupM restructures across Asia, Indonesia ...
The Information
23 hours ago
Agency Report Card 2024: DDB
Just Published
1 hour ago
Why brands have to be out and proud about the planet
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
22 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
22 hours ago
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Information
23 hours ago
Agency Report Card 2024: DDB
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.