Faaez Samadi
Mar 20, 2017

GroupM Malaysia speaks out over YouTube ad scandal

Agency calls for Google to make host of changes, but advises against pulling ads from YouTube.

Girish Menon

GroupM Malaysia today released a formal statement outlining its position regarding the storm surrounding YouTube across the world over advertising risk and brand safety on its platform.

Following the most recent announcement in the UK that several organisations, including the British government, have pulled their ads from YouTube over concerns that their ads may be unwittingly funding extremist andor inappropriate video content, GroupM Malaysia has spoken out about its response...

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