Jul 16, 2004

Greater China: Headlines - China internet advertising revenue reaches $130m

New data from the State Administration for Industry and Commerce shows revenue from China's internet advertising rose to Rmb 1.08 billion (US$130 million) in 2003, over twice as much as 2002's intake. Wang Jinjie, deputy director with the office of advertising management of the administration, also said that a total of 870,000 people were engaged in China's advertising business, with a revenue reaching Rmb 107.9 billion, or 0.92 per cent of GDP.

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