Babar Khan Javed
Jan 18, 2018

Google updates PageSpeed Insights for real-time measurement

An update on Google's PageSpeed Insights now allows users to view real-time performance and speed stats of their websites.

Google updates PageSpeed Insights for real-time measurement

Google's PageSpeed Insights tool can now measure site performance and optimisation in real time.

With the previous iteration marking a website based on its adherence to Google defined best practices for desktop and mobile optimization, the updated version offers advertisers and agencies a glimpse of page speed in the now.

"Pagespeed insight matters in an age that's mobile-first," says Athena Bughao, regional account director for APJ at Essence, "where brands and advertisers are vying for user attention like it's currency - every second count."

Pulling data from Chrome User Experience Report, the updated PageSpeed Insights tool will now offer better recommendations based on real-time site health.

The updated report on PageSpeed Insights now includes scores on speed, optimization, page load distributions, and page stats. It also offers the user optimization suggestions, a feature borrowed from its previous version.

"Your website is your 24/7 digital office," Bughao adds. "The loading time can translate or imply how fast or slow your service could be to a user. More so if you're competing for online sales."

Here's an example of what the updated dashboard looks like.

 

Related Articles

Just Published

3 hours ago

TikTok to exit Hong Kong market

Move appears to be related to the SAR's new national security law.

5 hours ago

Women Leading Change Awards winners for 2020 revealed

See the list of APAC change-makers, leaders, achievers and rising stars who have been honoured in the fourth Women Leading Change Awards.

6 hours ago

It's not all plain sailing for OTT, but there's a ...

OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.

6 hours ago

Cold remedy prescribes a healthy dose of the 1980s

A mom breaks out decades-old dance moves and Clemenger BBDO Sydney revives an old mnemonic for Australia's Demazin.