Oct 27, 2006
Four vie for Eu Yan Sang brief
TBWA, DDB, Euro RSCG and Publicis have all presented proposals to become the first regional creative agency for Eu Yan Sang (EYS), a Singapore-based manufacturer of traditional Chinese medicine.
The brief was to create a regional communications strategy for Eu Yan Sang's core markets: Hong Kong, Singapore and Malaysia, said EYS head of brand and communications, Joanna Wong.
The appointment will not affect the local Singapore incumbent, TBWA.
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