FOCUS: 2001 PREVIEWS: Dreaming of reality ... Or realising it's all just a dream?

Tech stocks will go through the roof. There is going to be a real

dotcom ad boom in the region. The old economy will die. Scam ads will be

seen as a really good thing to do. The media independents will all want

to find creative agencies to pair up with.

Corporate advertising will suddenly become interesting. Someone will do

a good radio ad.

Interpublic will buy WPP.

Someone will notice a bank ad. Other pitching clients will follow the

admirable lead of OUB and pay a pitch fee. BBH's work will get better

and better.

Publicis will buy Interpublic.

The bridge on the way in from the airport in Hong Kong will be banned

from all advertising. Agencies will invest in training.

Havas will buy Publicis.

Asian businesses will become obsessed with building brands. Someone will

invent a phone that just makes calls. Palm will release a larger version

that is easier to use. Banner advertising will get its own awards - or

does it already? Nobody will care. There will be too much peace - bad

for business - so Turner and News Corp will create a war. Email will be

the hot new medium. The media will start to edit the advertising they

carry on the basis of quality. Property advertising will be banned.

Bcom3 will buy the lot.