Nov 14, 2003

DIARY: On the spot - Catherine Brown, Director, qualitative research, TNS/NFO (Australia)

Name: Catherine Brown

Job title: Director, qualitative research, TNS/NFO (Australia)

What's the best part of your job?

Working with a range of clients, brands and products.

The sheer variety of consumer and research issues.

Thinking around issues and suggesting perhaps more alternative solutions

and techniques is also interesting.

And the worst?

The unsociable hours involved in group depth fieldwork, although you do

learn to adjust.

Your all-time favourite film and why?

Jaws - because it still manages to scare me! Plus, I love Robert Shaw's

character.

Favourite book or CD?

Into Thin Air, by Jon Krakauer.

Favourite print title?

Marie Claire.

Favourite restaurant?

That's a tough one! But, probably I'd say the Gulai House at the Andaman

Resort, Malaysia.

Do you have a favourite gadget?

My digital camera.

Favourite fashion designer?

Prada.

What's the weirdest thing we'll find in your closet?

A pair of anti-DVT socks, which I sometimes wear for flying!

What are your hobbies?

They are tennis, sailing, trekking and travelling.

What's your favourite holiday destination?

Pulau Langkawi or Sabah, both in Malaysia.

Who would you want to play you in a movie?

Renee Zellweger.

How would you title your movie?

Final Analysis!

If you were a brand, what would it be?

Nike.

What's your all-time favourite advert?

Levi's Twisted Jeans (UK).

Please finish this line, I wish I could ...

eat less.

Last thing to cross your mind before bed?

Did I lock my front door?

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