Aug 17, 2001

DIARY: My media - Patricia Tung, regional new media director, Hachette Filipacchi Asia-Pacific

Television



CNN, occasionally CNBC. I'm not a big TV watcher except when I watch

videos with my son. I am more of a web user.



Press



The Asian Wall Street Journal - good coverage of business and trends in

Asia. The Economist and Forbes for international news and economics.



Women's Wear Daily to stay informed about clients and the fashion

industry. Elle and of course media. For leisure, I like to read interior

decoration and lifestyle magazines.



Websites



My.yahoo.com gives me exactly what I want to see, plus I can synchronise

my Outlook contacts for easy access. Emarketer.com offers good

stats.



Quicken.com is very US-centric, but offers the most flexible user

interface for monitoring a stock portfolio. Quamnet.com is good for

local coverage.



Cnet.com/download.com/help.com is great for discovering new computer

utilities and getting help with the many bugs that computers and PDAs

seem to have. I also review popular local sites with a view to

co-operation opportunities. For shopping, I'm pretty loyal to amazon.com

for books.



Locally, I use cityline.com and wellcome.com.



Advertising



I like the McDonalds campaigns because they reinforce positive images

about family and togetherness.



Radio



I don't listen to radio much ... sometimes 104 Finance.



Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

51 minutes ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

56 minutes ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

1 hour ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny work works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

1 hour ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.