Feb 27, 2004

Design choice - PowerBook G4

First of all, I have to confess that I'm actually a techno-idiot who can't really figure out what the difference is between technology and electrical appliances, says Carol Lam, Group creative director, Ogilvy & Mather Hong Kong.

Design choice - PowerBook G4

But I'm a romantic who believes that love triumphs over all. Including computers. I recently put this to the test when I bought a Macintosh (or should I call it an Apple?) PowerBook G4.

I still recall the first time I laid eyes on it across a crowded bar, sorry, computer shop. Its sleek, well-defined aluminum alloy casing caught my eye, and I marveled at its number of ports. The gorgeous broadness of its 17" panoramic screen made my knees weak. I had to have it.

But implicit in love is also acceptance. I know this because in spite of the fact that I understand next to nothing about my G4's capabilities, and that there is a huge language barrier between us, I accept it for what it is. What, for example, is a 1.33GHz processor? Or 512MB PC2700 (333MHz) DDR SDRAM? And I know that, for Chinese writing, I should have found myself someone else. And even his good points are not ones I can use - except maybe to show off: I don't mind lugging around 6.9 lbs of hard drive to impress my girlfriends. But when I go to bed each night, gazing at the glow from my G4's illuminated keyboard, I realise that I've found a good partner, and that love requires sacrifices, including the US$3,000 bill.

Source:
Campaign Asia
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