Staff Reporters
May 6, 2019

Dedicated creative agency for Apple hires Shanghai ECD

TBWA Media Arts Lab continues its personnel investment for the Greater China region.

Brian Ma (left) with Kara Yang, MD of TBWA Media Arts Lab Shanghai
Brian Ma (left) with Kara Yang, MD of TBWA Media Arts Lab Shanghai

TBWA\Media Arts Lab, the dedicated creative agency of record for Apple, appointed Brian Ma to the role of executive creative director in Shanghai. In his new role, Ma will assume responsibility for the creative output of the agency, with a focus on custom content creation.

His "passion for creating culture-rippling work out of China" is what Brent Anderson, global chief creative officer of TBWA Media Arts Lab, said excites him the most. 

Ma’s hire comes on the heels of TBWA Media Arts Lab Shanghai being named Spikes Asia’s Country Agency of the Year in 2018. Ma studied in the US and began his career in the Hong Kong market. He honed his creative skills at agencies throughout the Greater China region, including DDB, JWT and M&C Saatchi, before moving to Leo Burnett Chicago.

Over the course of his career, Ma’s work has been recognized by a variety of industry organizations, including Cannes Lions, Clio Awards, D&AD, LIA and the One Show.

Source:
Campaign China
Tags

Related Articles

Just Published

11 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

12 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

12 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

17 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.