Staff Reporters
May 24, 2019

D&AD winners: BWM Dentsu Sydney gets a Black Pencil

'Project revoice' is one of six Black Pencil winners worldwide. Here's all the APAC winners.

D&AD winners: BWM Dentsu Sydney gets a Black Pencil

BWM Dentsu Sydney's 'Project revoice' added to its already considerable award legacy with a Black Pencil—one of six awarded worldwide—at the D&AD awards, which just concluded in London. The award came in the Digital Design category.

The proud new APAC-based owners of Yellow Pencils are The Brand Agency and BWM Dentsu in Australia, China's Tencent, Grey India, Samurai and Dentsu in Japan and New Zealand's Colenso BBDO.

See below for a full list of the Yellow, Graphite and Wood winners from APAC, as well as a breakdown of awards by APAC market. (The full APAC shortlist is here, for reference.)

The five other Black Pencil winners were:

  • Droga5 and Furlined, in TV Commercial Campaigns and Writing for FIlm, respectively, for 'The Truth is Worth It' for the New York Times.
  • Wieden+Kennedy for 'Dream Crazy' for Nike (Integrated)
  • Xbox Adaptive Controller by Microsoft (Product Design)
  • Somesuch and AMVBBDO for 'Viva La Vulva' for Libresse (Direction)

APAC work won 108 awards overall. The winningest market was Japan with 27, which was good for sixth among all the entrant countries worldwide. For comparison, the US took 223 awards and the UK 158. Overall, the organisation handed out 720 Pencils: six black, 58 yellow, 196 graphite and 460 wood. Droga5 was named the Agency of the Year, Jones Knowles Ritchie the Design Agency of the Year, and Academy Films the Production Company of the Year.

Breakdown of APAC awards by market

  Black Yellow Graphite Wood Total
Australia 1 2 6 14 23
China 0 1 5 8 14
Hong Kong 0 0 1 3 4
India 0 1 0 3 4
Indonesia 0 0 1 0 1
Japan 0 2 6 19 27
New Zealand 0 1 1 9 11
Pakistan 0 0 1 2 3
Philippines 0 0 0 2 2
Singapore 0 0 2 7 9
Thailand 0 0 2 7 9
Vietnam 0 0 0 1 1
Total 1 7 25 75 108


APAC Yellow, Graphite and Wood winners
(Note: Table is wide; drag/scroll right to view all the columns.)

Entrant Country Entry Title Jury Name Category Entrant Company Entrant Agency Network Entry Advertising Agency Entry Production Company Entry Design Agency Primary Client Brand
Yellow Pencils
Australia Hungry Puffs Media Use of Retail The Brand Agency WPP The Brand Agency     Foodbank WA Foodbank WA
Project Revoice Digital Design Creative Use of Technology BWM Dentsu Dentsu BWM Dentsu FINCH BWM Dentsu The ALS Association The ALS Association
China We Remit Digital Design Service Design Tencent Tencent Tencent HAND IN HAND PRODUCTIONS Tencent Tencent Tencent
India Sehat Ka Batua – The Health Purse Graphic Design Applied Print Graphics GREY India GREY GREY India   GREY India Mahindra Rise Mahindra Rise
Japan The 60-year History of Nissin Foods Branding Brand Expression in Print Samurai     HAKUHODO PRODUCT'S Samurai Inc. Nissin Food Products  
Heartland 365 Illustration Printed Materials Dentsu DENTSU DENTSU INC. Nissho J.C.SPARK Kirin Brewery Company HEARTLAND BEER
New Zealand Kupu Digital Design User Experience Design (UX) Colenso BBDO BBDO Colenso BBDO Creature Colenso BBDO Spark New Zealand Spark
Graphite Pencils
Australia Project Revoice Digital Marketing Digital Tools & Utilities BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
Project Revoice Direct Direct Innovation BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
Project Revoice Experiential Use of Technology BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
Uber Eats Australian Open Ambush Media Use of TV & Cinema Special Group   Special Group Revolver/Will O'rourke   Uber Eats Uber Eats
Sans Forgetica PR Product Launch Naked Communications Enero Naked Communications Naked Communications Naked Communications RMIT University RMIT University
West Coast Tasmania Branding Brand Expression in Print For The People   For The People For The People For The People West Coast Council West Coast Tasmania
China Yu-ichi Inoue, Shiko Munakata and Kazuo Yagi Book Design Trade Books Qu Minmin & Jiang Qian       Qu Minmin & Jiang Qian The Commercial Press  
The 9th National Book Design Art Exhibition Excellent Works Collection Book Design Culture, Art & Design Books Nanjing Han Qing Tang Design       Nanjing Han Qing Tang Design CO., LTD. Nanjing Press  
The Memory of Nanjing Yangtze River Bridge Book Design Culture, Art & Design Books Qu Minmin & Jiang Qian       Qu Minin & Jiang Qian Jiangsu Phoenix Literature and Art Publishing  
Old Trades of Jiangsu Book Design Limited Edition & Fine Binding Books Zhou Chen N/A N/A Shanghai Artron Art Printing Co., Ltd. Zhou Chen Phoenix Education Publishing Phoenix Education Publishing,Ltd
Back To The Stars Animation 2D Cel Animation Final Frontier   Saatchi & Saatchi Final Frontier Le Cube Riz-Carlton Riz-Carlton
Hong Kong Wuhan Panlong Plaza Yinxing Cinema Spatial Design Hospitality & Workplace Interiors One Plus Partnership       ONE PLUS PARTNERSHIP LIMITED Hubei Xiang Sheng & Insun Entertainment Co., Ltd.  
Indonesia Clever Cash Experiential Community Experience Hakuhodo Indonesia Hakuhodo Hakuhodo Indonesia     Save Street Child Sidoarjo Save Street Child Sidoarjo
Japan #ANIMAL_SELFIE Press & Outdoor Public Service Poster Advertising CHERRY ADK ADK CONNECTION   WWF Japan WWF JAPAN
Tokyo Copywriters Club Graphic Design Integrated Graphics Dentsu DENTSU DENTSU INC. COMMON inc. DENTSU INC. Tokyo Copywriters Club Tokyo Copywiters Club
Sensibility Graphic Design Moving Image Dentsu Dentsu DENTSU INC. ONION SKIN / Melody Punch Inc. / TYO drive N/A Nikkei The Hoshi Award
Since 1995 Magazine & Newspaper Design Newspaper Supplements Dentsu Tokyo DENTSU DENTSU INC. amana inc. J2 COMPLEX INC. Kobe Shimbun Kobe Newspaper
Since 1995 Art Direction Art Direction for Press Advertising Dentsu DENTSU DENTSU INC. amana inc. J2 COMPLEX INC. Kobe Shimbun Kobe Newspaper
The Party Bus Cinematography Online Tower Film     Tower Film   Shiseido SHISEIDO
New Zealand Oat the Goat Digital Design Websites Assembly   FCB New Zealand Assembly Assembly Ministry of Education  
Pakistan Truck Art Childfinder Illustration Site Specific BBDO Pakistan BBDO BBDO Pakistan Sarah Tareen Productions BBDO Pakistan Berger Paints Berger Paints
Singapore DOMINIE–WERK No.26: BÉTON BRUT "THE BRUTALIST" Book Design Limited Edition & Fine Binding Books WORK     Dominie Press Pte. Ltd. WORK Pte. Ltd. WORK Pte. Ltd. WERK Magazine
Bodybuilder Film Advertising TV Commercials 41-60 seconds Ogilvy & Mather Singapore   Ogilvy & Mather Singapore     Unilever Unilever Pond's Men Lightning Oil Scrub
Thailand Genocide Illustration Posters Prakit Advertising   Prakit Advertising Limited Visionary Group Co., Ltd.   Staedtler Thailand Staedtler Highlighter Pens
The Secret Film Advertising TV Commercials 61-120 seconds Ogilvy Thailand Ogilvy & Mather Ogilvy Group Thailand Factory O1 Co., Ltd. N/A Monde Nissin Thailand Voiz Waffle Chocolate
Wood Pencils
Australia UNICEF | Give a Minute Digital Marketing Campaign Websites The Monkeys   The Monkeys The Monkeys The Monkeys UNICEF  
Goulburn Valley Food Tours Digital Marketing Campaign Websites Leo Burnett Melbourne Leo Burnett Worldwide Leo Burnett Melbourne     SPC Ardmona Gouldburn Valley
Project Revoice Digital Marketing Creative Use of Technology BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
Invisible Friends Media Use of Social whiteGREY Grey whiteGREY     Missing Persons Advocacy Network  
Overconfidence Cover PR Creative B2C Campaign CHE Proximity BBDO CHE Proximity FINCH   RACV RACV Pet Insurance
Overconfidence Cover PR Integrated Campaign CHE Proximity BBDO CHE Proximity FINCH   RACV RACV Pet Insurance
West Coast Tasmania Branding Campaign Logos For The People   For The People For The People For The People West Coast Council West Coast Tasmania
Bridges not Walls Graphic Design Self Promotion Garbett Design       Garbett Design Garbett Design  
Uovo Packaging Design Luxury Denomination       Denomination Larry Cherubino Uovo
Petbarn –A Brand with Personalities Illustration Moving Image Landor       Landor Greencross Petbarn
Live and Breathe Sound Design and Use of Music Original Composition TBWA Sydney TBWA TBWA Sydney Goodoil Films   The Woolmark Company Woolmark
West Coast Tasmania Writing For Design Writing for Brands For The People   For The People For The People For The People West Coast Council West Coast Tasmania
Project Revoice Creativity for Good Advertising /Not for Profit BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
Project Revoice Creativity for Good Service Innovations BWM Dentsu Dentsu BWM Dentsu FINCH   The ALS Association The ALS Association
China Stray Birds Book Design Trade Books To Change Design Studio     Nanjing Aide Printing Co., Ltd. To Change Design Studio The Commercial Press  
Six Hundred Poems of Tang Dynasty selected by Jin Shengtan Book Design Trade Books Bai Fengkun N/A N/A Hongbohaotian technology company Bai Fengkun Mugui Culture Company Mugui culture company
Meet the Hand-Drawn Pot Book Design Culture, Art & Design Books Y.Studio   Y.STUDIO Y.STUDIO Y.STUDIO Sinotea  
Mutual Observation and Learning Book Design Limited Edition & Fine Binding Books To Change Design Studio     Van Gogh Print To Change Design Studio Nanjing Graphic Designer Alliance  
We Remit Digital Design Platforms & Apps Tencent Tencent Tencent HAND IN HAND PRODUCTIONS Tencent Tencent Tencent
Y.Store Open Exhibition Graphic Design Self Promotion Y.Studio www.yuziji.studio Y.STUDIO Y.STUDIO Y.STUDIO Small Enterprise  
Song Mountain Tea Packaging Design Inclusive Lin Shaobin Design       Lin Shaobin Design Song Chinese Cuisine Song Chinese cuisine
The Physics of “Chen Qi”-A Cultivated Controller and a Mad Experimenter Illustration Books Nanjing Han Qing Tang Design       Nanjing Han Qing Tang Design People‘s Fine Arts Publishing House  
Hong Kong Block Out The Chaos: World Leaders Press & Outdoor Press Advertising (singles) Cheil Worldwide, Hong Kong Cheil Worldwide Cheil Worldwide, Hong Kong Illusion, Bangkok Cheil Worldwide, Hong Kong JBL JBL
With – A Bookazine on Collaboration Book Design Culture, Art & Design Books Michele Salati       Michele Salati Connecting Spaces Hong Kong – Zurich Connecting Spaces
Graphic Works – Unit Gallery X Tomorrow Design Office 4th Anniversary Collection Book Design Culture, Art & Design Books Tomorrow Design Office       Tomorrow Design Office Unit Gallery  
India Lifebuoy Plastic Baba Media Use of Events and Stunts MullenLowe Lintas Group India, MullenLowe Singapore MullenLowe Group MullenLowe Lintas Group India & MullenLowe Singapore   MullenLowe Lintas Group India & MullenLowe Singapore Unilever Lifebuoy
Blink Editing Cinema Commercials J. Walter Thompson India + Amsterdam J WALTER THOMPSON J. WALTER THOMPSON INDIA SMALL FRY PRODUCTIONS J. WALTER THOMPSON INDIA Jimmy Nelson Foundation JIMMY NELSON FOUNDATION
Blink and They're Gone Creativity for Good Advertising /Not for Profit J. Walter Thompson India & Amsterdam J WALTER THOMPSON J. WALTER THOMPSON INDIA SMALL FRY PRODUCTIONS J. WALTER THOMPSON INDIA Jimmy Nelson Foundation JIMMY NELSON FOUNDATION
Japan Black and Red Press & Outdoor Poster Advertising Campaigns SHISEIDO CO., LTD. none SHISEIDO CO., LTD. SHISEIDO CO., LTD. SHISEIDO CO., LTD. SHISEIDO CO., LTD. SHISEIDO
Only for Aesthetic Eyes Branding Brand Expression in Print Dentsu Dentsu DENTSU INC. Creative Power Unit DENTSU INC. Good Mornings 3rd_PAGE
I'm a HERO Program Branding Brand Expression in Moving Image AID-DCC   AID-DCC Inc. TAIYO KIKAKU Co., Ltd. N/A Yamaha Corporation  
Sensibility Graphic Design Integrated Graphics Dentsu N/A DENTSU INC. TYO drive TAKI CORPORATION Nikkei The Hoshi Award: Questioning the Scientific Imagination in Literature
Get Back, Tohoku Graphic Design Posters Dentsu   DENTSU INC. Creative Power Unit DENTSU INC. East Japan Railway Company Tohoku Shinkansen
Aspiration & Perspiration Graphic Design Posters Dentsu   DENTSU INC. BAU Advertising Office DENTSU INC. Dentsu Advertising Awards Selection Council Dentsu Advertising Awards
The Party Bus Animation Stop Frame Animation Tower Film     Tower FIlm   Shiseido SHISEIDO
Get Back, Tohoku Art Direction Art Direction for Poster Advertising Dentsu   DENTSU INC. Creative Power Unit DENTSU INC. East Japan Railway Company Tohoku Shinkansen
72 Posters for High School Sumo Tournament Art Direction Art Direction for Poster Advertising Dentsu Tokyo DENTSU DENTSU INC. amana inc. J.C.SPARK inc. Hokkoku Shimbun KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT
History of the Internet Art Direction Art Direction for Digital Marketing Birdman Inc.   Dentsu Inc. amana inc./JET STUDIO/TAKI Corporation BIRDMAN Inc. Yahoo! Japan Yahoo! JAPAN
The Party Bus Direction Online Tower Film     Tower Film   Shiseido SHISEIDO
Department of SimCity BuildIt Stationery Kit Illustration Printed Materials Dentsu DENTSU DENTSU INC. SHOEI INC./hanabi-ya/ TOW CO.,LTD / Dentsu Public Relations Inc./TYO Inc. TAKI CORPORATION Electronic Arts K.K.  
Katsura Waves Photography Still Life & Studio Hakuhodo https://www.hakuhodo-global.com/ HAKUHODO Inc. Hakuhodo Product’s Inc.   Yamada Katsura Japanese wig Company
Secret Book of Soy Sauce Photography Still Life & Studio Hakuhodo https://www.hakuhodo-global.com/ HAKUHODO Inc. Hakuhodo Product’s Inc. SPICE GROUP Asahi Breweries Soy Source company
Get Back, Tohoku Photography Architecture & Stucture Dentsu   DENTSU INC. Creative Power Unit DENTSU INC. East Japan Railway Company Tohoku Shinkansen
The Origin of Life Typography Posters SHA       SHA inc. BioClub Tokyo  
Utsuwa Shoken Typography Posters FLAME N/A N/A Yamada Photo Process Co., Ltd. FLAME inc. Utsuwa Shoken UTSUWA SHOKEN
The Party Bus Branded Content & Entertainment Fiction Film up to 5 mins Tower Film     Tower Film   Shiseido SHISEIDO
Pride Jersey Creativity for Good Advertising /Brand TBWA\Hakuhodo HAKUHODO TBWA\HAKUHODO Inc. Aoi Pro   AIG CSR
New Zealand The Most Dangerous Stunt in the World Digital Marketing Use of Talent & Influencers Ogilvy New Zealand Ogilvy Ogilvy New Zealand Film360   Auckland Transport Auckland Transport
R.I.P Simon the Sloth Media Use of Integrated VMLY&R NZ   VMLY&R NZ Flying Fish / Kaleidoscope   TradeMe NZ lifedirect.co.nz
Belted Survivors Press & Outdoor Poster Advertising Campaigns Clemenger BBDO Wellington BBDO Clemenger BBDO Wellington     NZ Transport Agency  
Belted Survivors Press & Outdoor Public Service Poster Advertising Clemenger BBDO Wellington BBDO Clemenger BBDO Wellington     NZ Transport Agency  
Kupu Digital Design Service Design Colenso BBDO BBDO Colenso BBDO Creature Colenso BBDO Spark New Zealand Spark
I'm Drinking It For You Writing For Advertising Writing for Film Advertising Colenso BBDO BBDO Colenso BBDO The Sweetshop   DB Breweries DB Export
Pre-Testie Bestie Writing For Advertising Writing for Social Media FCB New Zealand FCB FCB New Zealand Thick as Thieves   Health Promotion Agency  
Champions for Change Film Advertising TV Commercial Campaigns Saatchi & Saatchi   Saatchi & Saatchi Eight   Global Women Champions for Change
Generation Voice Film Advertising TV Commercials 41-60 seconds Colenso BBDO BBDO Colenso BBDO FINCH   Spark New Zealand Spark
Pakistan Truck Art Childfinder PR In-Market Campaign BBDO Pakistan BBDO BBDO Pakistan Sarah Tareen Productions BBDO Pakistan Berger Paints Berger Paints
Truck Art Childfinder Press & Outdoor Interactive Sites Poster Advertisng BBDO Pakistan BBDO BBDO Pakistan Sarah Tareen Productions BBDO Pakistan Berger Paints Berger Paints
Philippines Master Facial Scrub - Family Soap Series Press & Outdoor Poster Advertising Campaigns Ogilvy Philippines n/a Ogilvy Philippines     Unilever Philippines Inc. Master Facial Scrub
SPAM Recipeoke Writing For Advertising Writing for Digital Marketing BBDO Guerrero BBDO Worldwide BBDO Guerrero Flare Manila, WYD Productions   Hormel Foods International SPAM® Brand
Singapore Portraits of Sok Sabay Book Design Culture, Art & Design Books Roots       Roots Sok Sabay Sok Sabay
Virus – Nice To Meet You Graphic Design Catalogues & Brochures Fable   Fable Fable Fable Virus -
George's Anatomy – Lien Foundation Annual Report 2016–2017 Graphic Design Annual Reports Couple     Allegro Print Pte Ltd Couple Lien Foundation  
Dominie–Werk No. 26: Béton Brut "The Brutalist" Magazine & Newspaper Design Independent Magazines Work     Dominie Press Pte. Ltd. WORK Pte. Ltd. Work WERK Magazine
Film Is Not Dead Photography Fine Art & Conceptual Kinetic Singapore   Kinetic Singapore Kinetic Singapore Kinetic Singapore Holycrap.sg Holycrap.sg
Pulp II: A Visual Bibliography of the Banished Book Typography Books Swell         Shubigi Rao  
Rohingya – Space on Earth Branded Content & Entertainment Non-Fiction Film up to 5 mins Ogilvy & Mather Singapore   Ogilvy & Mather Singapore Outsider London   BRAC  
Thailand Young Man and The Seal Digital Marketing Online Video & Viral Films CJ WORX   CJ WORX The Film Factory Ltd.   Krungthai Bank Krungthai Bank
The All Nighters Press & Outdoor Press Advertising Campaigns TBWA\Thailand TBWA Worldwide TBWA\Thailand Le Photographe, Visionary Bangkok   McDonald's McDonald's
Imagine Press & Outdoor Poster Advertising Campaigns Ogilvy Group Thailand Ogilvy & Mather Ogilvy Group Thailand Illusion, Bangkok   DKSH (Thailand) Ltd. LEGO
The All Nighters Press & Outdoor Poster Advertising Campaigns TBWA\Thailand TBWA Worldwide TBWA\Thailand Le Photographe, Visionary Bangkok   McDonald's McDonald's
The All Nighters Photography Wildlife & Landscape TBWA\Thailand TBWA Worldwide TBWA\Thailand Le Photographe, Visionary Bangkok   McDonald's McDonald's
Face/Off Branded Content & Entertainment Fiction Film up to 5 mins GREYnJ United Grey Global Group GREYnJ UNITED HUB HO HIN BANGKOK   Kasikornbank K PLUS
The Box Film Advertising Cinema Commercials 121-240 seconds Ogilvy Thailand Ogilvy & Mather Ogilvy Group Thailand Factory O1 Co., Ltd. N/A Monde Nissin Thailand Voiz Cracker
Vietnam Beardooo Branding New Branding Schemes Ki Saigon NA Ki Saigon   Ki Saigon Toko Studio Beardooo


For more details see the D&AD website.

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