A total of 1,642 entries have been shortlisted for a D&AD Pencil, including 269 from APAC markets.
Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61. Globally, the US leads with a total of 481 shortlisted entries, and Adam&eveDDB and McCann New York tied with 35 entries each.
The winners will be announced Thursday night in London.
Below, a market-by-market breakdown and a complete list of the shortlisted entries from APAC.
| Market | Count |
|---|---|
| Australia | 61 |
| China | 35 |
| Hong Kong | 11 |
| India | 19 |
| Indonesia | 1 |
| Japan | 64 |
| Korea | 2 |
| Malaysia | 1 |
| New Zealand | 29 |
| Pakistan | 8 |
| Philippines | 3 |
| Singapore | 17 |
| Sri Lanka | 1 |
| Taiwan | 1 |
| Thailand | 15 |
| Vietnam | 1 |
| Total | 269 |
| Country | Title | Jury | Category | Entrant company | Entry agency | Primary client | Brand |
|---|---|---|---|---|---|---|---|
| Australia | Invisible Friends | Digital Marketing | Next Creative | Nic Molyneux and Benjamin Mann | whiteGREY | t Missing Persons Advocacy Network | |
| EXTRA Support Acts | Digital Marketing | Integrated Digital Campaigns | Clemenger BBDO Sydney | Clemenger BBDO Sydney | Wrigley's | EXTRA Gum | |
| Goulburn Valley Food Tours | Digital Marketing | Integrated Digital Campaigns | Leo Burnett Melbourne | Leo Burnett Melbourne | SPC Ardmona | Gouldburn Valley | |
| UNICEF | Give a Minute | Digital Marketing | Campaign Websites | The Monkeys | The Monkeys | UNICEF | ||
| Goulburn Valley Food Tours | Digital Marketing | Campaign Websites | Leo Burnett Melbourne | Leo Burnett Melbourne | SPC Ardmona | Gouldburn Valley | |
| Naughty or Nice Bauble | Digital Marketing | Digital Tools & Utilities | Clemenger BBDO | Clemenger BBDO | Myer | Myer | |
| Project Revoice | Digital Marketing | Digital Tools & Utilities | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Sans Forgetica | Digital Marketing | Digital Tools & Utilities | Naked Communications | Naked Communications | RMIT University | RMIT University | |
| Polo Unfail | Digital Marketing | Use of Social Media | DDB Sydney | DDB Sydney | Volkswagen | Volkswagen | |
| I Touch Myself Project Feat. Serena Williams | Digital Marketing | Use of Talent & Influencers | J Walter Thompson Sydney | J Walter Thompson Sydney, Australia | Berlei | Berlei | |
| Face Your Waste | Direct | Next Creative | Lauren Regolini | Marketforce | Mindarie Regional Council | Face Your Waste | |
| Naughty or Nice Bauble | Direct | Direct Response/Digital | Clemenger BBDO | Clemenger BBDO | Myer | Myer | |
| AutoAds | Direct | Direct Response/Digital | CHE Proximity | CHE Proximity | carsales.com.au | carsales.com.au | |
| The Error Ridden Ad | Direct | Direct Response/Film Advertising | Cummins&Partners | Cummins&Partners | Specsavers | ||
| AutoAds | Direct | Direct Integrated Campaigns | CHE Proximity | CHE Proximity | carsales.com.au | carsales.com.au | |
| New Australia-Land | Direct | Direct Product & Service | The Monkeys | The Monkeys | MLA | Australian Lamb | |
| Project Revoice | Direct | Direct Innovation | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Invisible Friends | Direct | Direct Innovation | whiteGREY | whiteGREY | Missing Persons Advocacy Network | ||
| Project Revoice | Experiential | Use of Technology | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Sip Safe | Media | Use of Direct | VMLY&R | VMLY&R Melbourne | Monash University | ||
| Uber Eats Australian Open Ambush | Media | Use of TV & Cinema | Special Group | Special Group | Uber Eats | Uber Eats | |
| Aussie News Today | Media | Use of Online | Clemenger BBDO | Clemenger BBDO | Tourism Australia | ||
| Hungry Puffs | Media | Use of Retail | The Brand Agency | The Brand Agency | Foodbank WA | Foodbank WA | |
| Tinder - #representlove | Media | Use of Social | Marcel | Marcel | Tinder | Tinder | |
| Invisible Friends | Media | Use of Social | whiteGREY | whiteGREY | Missing Persons Advocacy Network | ||
| Overconfidence Cover | Media | Use of Collaboration | CHE Proximity | CHE Proximity | RACV | RACV Pet Insurance | |
| Overconfidence Cover | PR | Creative B2C Campaign | CHE Proximity | CHE Proximity | RACV | RACV Pet Insurance | |
| Overconfidence Cover | PR | Integrated Campaign | CHE Proximity | CHE Proximity | RACV | RACV Pet Insurance | |
| Sans Forgetica | PR | Product Launch | Naked Communications | Naked Communications | RMIT University | RMIT University | |
| I Touch Myself 2018 feat. Serena Williams | PR | Use of Talent and Influencers | J. Walter Thompson Sydney | J Walter Thompson Sydney, Australia | Berlei | Berlei | |
| Escher X nendo – Between Two Worlds | Book Design | Culture, Art & Design Books | Dirk Hiscock | National Gallery of Victoria | |||
| Small Ways To Shape Our World | Book Design | Specialist Books | TBWA\Melbourne | TBWA\ Melbourne | Igniting Change | ||
| Sydney Saké Society | Branding | Next Designer | Kevin Teh | Sydney Saké Society | Sydney Saké Society | ||
| A Brand with Personalities | Branding | Brand Refresh | Landor | Greencross | Petbarn | ||
| Mu-SEA-um | Branding | Brand Refresh | Frost*collective | Australian National Maritime Museum | Mu-SEA-um | ||
| John Holland | Branding | Logos | Frost* Collective | John Holland Group | John Holland | ||
| Mu-SEA-um | Branding | Logos | Frost*collective | Australian National Maritime Museum | Mu-SEA-um | ||
| West Coast Tasmania | Branding | Campaign Logos | For The People | For The People | West Coast Council | West Coast Tasmania | |
| West Coast Tasmania | Branding | Brand Expression in Print | For The People | For The People | West Coast Council | West Coast Tasmania | |
| Alexa Lifeline | Digital Design | Service Design | VMLY&R | VMLY&R | Partnership Against Domestic Violence | ||
| Alexa Lifeline | Digital Design | Creative Use of Technology | VMLY&R | VMLY&R | Partnership Against Domestic Violence | ||
| Project Revoice | Digital Design | Creative Use of Technology | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| West Coast Tasmania | Graphic Design | Integrated Graphics | For The People | For The People | West Coast Council | West Coast Tasmania | |
| Bridges not Walls | Graphic Design | Self Promotion | Garbett Design | Garbett Design | |||
| The Monthly Magazine Cover Designs | Magazine & Newspaper Design | Magazine Front Covers | Public Office | Schwartz Media | The Monthly | ||
| AEOS | Packaging Design | Luxury | Container | Aura Soma | AEOS | ||
| Applewood Australian Gin | Packaging Design | Luxury | Ochre Nation | Ochre Nation | Applewood Distillery | ||
| Uovo | Packaging Design | Luxury | Denomination | Larry Cherubino | Uovo | ||
| Petbarn –A Brand with Personalities | Illustration | Moving Image | Landor | Greencross | Petbarn | ||
| Live and Breathe | Sound Design and Use of Music | Original Composition | TBWA Sydney | TBWA Sydney | The Woolmark Company | Woolmark | |
| First Dance | Sound Design and Use of Music | Adapted Music | TBWA\Media Arts Lab Sydney | TBWA\Media Arts Lab | Apple | Apple | |
| Turkey – Ugly, But Good for You | Writing For Advertising | Next Copywriter | Jason Leigh | M&C Saatchi | Baiada | Steggles Turkey | |
| Brewed in Honor of Legends | Writing For Advertising | Writing for Poster Advertising | M&C Saatchi | M&C Saatchi | Pinnacle Drinks | John Boston | |
| Brewed in Honor of Legends | Writing For Advertising | Writing for Poster Advertising | M&C Saatchi | M&C Saatchi | Pinnacle Drinks | John Boston | |
| Road to Enlightenment | Writing For Design | Writing for Packaging Design | Denomination | Fourth Wave Wine | Road to Enlightenment | ||
| West Coast Tasmania | Writing For Design | Writing for Brands | For The People | For The People | West Coast Council | West Coast Tasmania | |
| Project Revoice | Creativity for Good | Advertising /Not for Profit | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Project Revoice | Creativity for Good | Service Innovations | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Project Revoice | Creativity for Good | Service Design | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| Sip Safe | Creativity for Good | Product Design | VMLY&R | VMLY&R Melbourne | Monash University | ||
| Project Revoice | Digital Marketing | Creative Use of Technology | BWM Dentsu | BWM Dentsu | The ALS Association | The ALS Association | |
| China | Reactland | Experiential | Retail | Wieden+Kennedy Shanghai | Wieden & Kennedy Shanghai | Nike China | Nike |
| Math Is Beautiful | Press & Outdoor | Poster Advertising Campaigns | logicillogic Shanghai | Logicillogic Shanghai | deli | De Li Stationery | |
| Back | Press & Outdoor | Poster Advertising Campaigns | Havas Shanghai | Havas Shanghai | Getty Images | Getty Images | |
| Stray Birds | Book Design | Trade Books | To Change Design Studio | The Commercial Press | |||
| Su Dongpo Poetry Collection | Book Design | Trade Books | Bai Fengkun | N/A | Mugui Culture Company | Mugui culture company | |
| Yu-ichi Inoue, Shiko Munakata and Kazuo Yagi | Book Design | Trade Books | Qu Minmin & Jiang Qian | The Commercial Press | |||
| Six Hundred Poems of Tang Dynasty selected by Jin Shengtan | Book Design | Trade Books | Bai Fengkun | N/A | Mugui Culture Company | Mugui culture company | |
| Histoire(s) du Cinéma | Book Design | Trade Covers | Nanjing Tenmilliontimes Design | Nanjing University Press | |||
| The Physics of “Chen Qi”－A Cultivated Controller and a Mad Experimenter | Book Design | Culture, Art & Design Books | Nanjing Han Qing Tang Design | People‘s Fine Arts Publishing House | |||
| The 9th National Book Design Art Exhibition Excellent Works Collection | Book Design | Culture, Art & Design Books | Nanjing Han Qing Tang Design | Nanjing Press | |||
| That Obscure Object | Book Design | Culture, Art & Design Books | 702design | Red Brick Art Museum | |||
| The Door of LuBan: Square, Circle, Line, Angle | Book Design | Culture, Art & Design Books | T-Workshop | Beijing Urban Construction Design & Development Group | 《The Door of LuBan》 | ||
| The Memory of Nanjing Yangtze River Bridge | Book Design | Culture, Art & Design Books | Qu Minmin & Jiang Qian | Jiangsu Phoenix Literature and Art Publishing | |||
| Meet the Hand-Drawn Pot | Book Design | Culture, Art & Design Books | Y.Studio | Y.STUDIO | Sinotea | ||
| Histoires Naturelles | Book Design | Illustrated Books & Graphic Novels | United Sky New Media | Beijing United Publishing | Unread | ||
| Old Trades of Jiangsu | Book Design | Limited Edition & Fine Binding Books | Zhou Chen | N/A | Phoenix Education Publishing | Phoenix Education Publishing,Ltd | |
| Mutual Observation and Learning | Book Design | Limited Edition & Fine Binding Books | To Change Design Studio | Nanjing Graphic Designer Alliance | |||
| 11×16 XXL Studio | Book Design | Limited Edition & Fine Binding Books | XXL Studio | Shanghai People's Fine Arts Publishing House | |||
| We Remit | Digital Design | Service Design | Tencent | Tencent | Tencent | Tencent | |
| We Remit | Digital Design | Platforms & Apps | Tencent | Tencent | Tencent | Tencent | |
| Mutual Observation and Learning | Graphic Design | Catalogues & Brochures | To Change Design Studio | Nanjing Graphic Designer Alliance | |||
| Line Park VI | Graphic Design | Stationery | 702design | Line Park | |||
| Y.Store Open Exhibition | Graphic Design | Self Promotion | Y.Studio | Y.STUDIO | Small Enterprise | ||
| Shiny Woods | Packaging Design | Consumer | Hangzhou Dongyun Advertising Design | Hangzhou Qingyinongnong Science and Technology | |||
| HeGan | Packaging Design | Consumer | ShenZhen Lingyun Creative Packaging Design | Shaanxi Tianmu Industrial | TianMu | ||
| Song Mountain Tea | Packaging Design | Inclusive | Lin Shaobin Design | Song Chinese Cuisine | Song Chinese cuisine | ||
| Motiv | Packaging Design | Structural | Superunion | TRT Health | |||
| Edible chopsticks | Product Design | Sustainable | FF | FF | Ele.me | ||
| Back To The Stars | Animation | 2D Cel Animation | Final Frontier | Saatchi & Saatchi | Riz-Carlton | Riz-Carlton | |
| Back To The Stars | Animation | Character Animation | Final Frontier | Saatchi & Saatchi | Riz-Carlton | Riz-Carlton | |
| The Physics of “Chen Qi”－A Cultivated Controller and a Mad Experimenter | Illustration | Books | Nanjing Han Qing Tang Design | People‘s Fine Arts Publishing House | |||
| Facing the Ocean, Flowers Blossom in Warm Spring | Illustration | Books | Nanjing Han Qing Tang Design | Jiangsu Phoenix Literature and Art Publishing | |||
| Unknown | Illustration | Books | To Change Design Studio | Jianyu Graphics Lab | |||
| Addiction | Sound Design and Use of Music | Sound Design | Xia Zhang | ChenFeng Group | ChenFeng | ||
| Seek Your Way Campaign | Typography | Posters | Serviceplan China | Serviceplan China | The One Club Great China Office | Portfolio Night | |
| Hong Kong | Block Out The Chaos: World Leaders | Press & Outdoor | Press Advertising (singles) | Cheil Worldwide, Hong Kong | Cheil Worldwide, Hong Kong | JBL | JBL |
| Block Out The Chaos: World Leaders/Football Managers | Press & Outdoor | Press Advertising Campaigns | Cheil Worldwide, Hong Kong | Cheil Worldwide, Hong Kong | JBL | JBL | |
| Block Out The Chaos: World Leaders/Football Managers | Press & Outdoor | Poster Advertising Campaigns | Cheil Worldwide, Hong Kong | Cheil Worldwide, Hong Kong | JBL | JBL | |
| Whichever Side - Surgery | Press & Outdoor | Public Service Poster Advertising | Ogilvy Hong Kong | Ogilvy Hong Kong | Medecins Sans Frontieres HK | Medecins Sans Frontieres | |
| Block Out The Chaos: World Leaders/Football Managers | Press & Outdoor | Existing Sites Poster Advertising | Cheil Worldwide, Hong Kong | Cheil Worldwide, Hong Kong | JBL | JBL | |
| With – A Bookazine on Collaboration | Book Design | Culture, Art & Design Books | Michele Salati | Connecting Spaces Hong Kong – Zurich | Connecting Spaces | ||
| Graphic Works – Unit Gallery X Tomorrow Design Office 4th Anniversary Collection | Book Design | Culture, Art & Design Books | Tomorrow Design Office | Unit Gallery | |||
| A to Z – The Untold Stories of Our Names | Book Design | Children and Young Adult Books | Young and Innocent | Viction Workshop | |||
| 100 Faces of Tai Kwun | Spatial Design | Exhibition Design | ADO | The Jockey Club CPS | The Hong Kong Jocky Club | ||
| Wuhan Panlong Plaza Yinxing Cinema | Spatial Design | Hospitality & Workplace Interiors | One Plus Partnership | Hubei Xiang Sheng & Insun Entertainment Co., Ltd. | |||
| Shenzhen Cine Sky Cinema | Spatial Design | Hospitality & Workplace Interiors | One Plus Partnership | Cinemapro | |||
| India | Blink Test | Digital Marketing | Use of Social Media | J Walter Thompson India & Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION |
| Lifebuoy Plastic Baba | Media | Use of Events and Stunts | MullenLowe Lintas Group India, MullenLowe Singapore | MullenLowe Lintas Group India & MullenLowe Singapore | Unilever | Lifebuoy | |
| Blink Test | Media | Use of Interaction | J. Walter Thompson India + Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Project Free Period | PR | Low Budget | DDB Mudra | DDB Mudra Group | Johnson & Johnson | Stayfree | |
| Comparison Adds Pressure #ReleaseThePressure | PR | In-Market Campaign | BBDO India | BBDO INDIA | PepsiCo India | Mirinda | |
| Hamam Waterproof Saree | PR | Use of Events and Stunts | Ogilvy Mumbai | Ogilvy Mumbai | Unilever | Hamam | |
| From Addict to Convict | Book Design | Next Designer | Ananya Khaitan | Vidhi Centre for Legal Policy | |||
| Soul of the Nilgiris: A Journey Through the Mountains | Book Design | Culture, Art & Design Books | Ramya Reddy | Independent | Independent | Independent- Ramya Reddy | |
| Blink To Speak | Book Design | Specialist Books | TBWA\India | TBWA India | NeuroGen Brain and Spine Institute | ALS/MND | |
| Sehat Ka Batua – The Health Purse | Graphic Design | Applied Print Graphics | GREY India | GREY India | Mahindra Rise | Mahindra Rise | |
| Blink | Editing | TV Commercials | J. Walter Thompson India + Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Blink | Editing | Cinema Commercials | J. Walter Thompson India + Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Made in India | Illustration | Posters | Creativeland Asia | Creativeland Asia Pvt. Ltd. | Mercedes Benz | Mercedes Benz Pvt. Ltd. India | |
| The Killer Smile | Illustration | Posters | Makani Creatives | Makani Creatives Pvt. Ltd. | The MINDS Foundation | ||
| Blink and They're Gone | Branded Content & Entertainment | Non-Fiction Film up to 5 mins | J. Walter Thompson India and Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Blink Test | Branded Content & Entertainment | Immersive | J. Walter Thompson India and Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Project Free Period | Creativity for Good | Advertising /Brand | DDB Mudra | DDB Mudra Group | Johnson & Johnson | Stayfree | |
| Blink and They're Gone | Creativity for Good | Advertising /Not for Profit | J. Walter Thompson India & Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Blink Test | Creativity for Good | Design/Not for Profit | J. Walter Thompson India & Amsterdam | J. WALTER THOMPSON INDIA | Jimmy Nelson Foundation | JIMMY NELSON FOUNDATION | |
| Indonesia | Clever Cash | Experiential | Community Experience | Hakuhodo Indonesia | Hakuhodo Indonesia | Save Street Child Sidoarjo | Save Street Child Sidoarjo |
| Japan | 88 Reasons | Digital Marketing | Campaign Websites | Ogilvy Japan | Ogilvy Japan | JFOODO | JFOODO |
| History of the Internet | Digital Marketing | Campaign Websites | BIRDMAN Inc. | Dentsu Inc. | Yahoo Japan Corporation | Yahoo! JAPAN | |
| Department of SimCity BuildIt | Experiential | Community Experience | DENTSU INC. | DENTSU INC. | Electronic Arts K.K. | Simcity Buildit | |
| Pride Jersey | PR | Public Affairs Campaign | TBWA\Hakuhodo | TBWA\HAKUHODO Inc. | AIG | CSR | |
| Get Back, Tohoku. | Press & Outdoor | Poster Advertising Campaigns | DENTSU INC. | DENTSU INC. | East Japan Railway Company | Tohoku Shinkansen | |
| Black and Red | Press & Outdoor | Poster Advertising Campaigns | SHISEIDO CO., LTD. | SHISEIDO CO., LTD. | SHISEIDO CO., LTD. | SHISEIDO | |
| #ANIMAL_SELFIE | Press & Outdoor | Public Service Poster Advertising | CHERRY | ADK | WWF Japan | WWF JAPAN | |
| Virge | Book Design | Culture, Art & Design Books | &2 | &2 | Virge | ||
| Tokyo Copywriters Club | Book Design | Culture, Art & Design Covers | Dentsu | DENTSU INC. | Tokyo Copywriters Club | Tokyo Copywiters Club | |
| The 60-year History of Nissin Foods | Branding | Brand Expression in Print | Samurai | Nissin Food Products | |||
| Only for Aesthetic Eyes | Branding | Brand Expression in Print | Dentsu | DENTSU INC. | Good Mornings | 3rd_PAGE | |
| I'm a HERO Program | Branding | Brand Expression in Moving Image | AID-DCC | AID-DCC Inc. | Yamaha Corporation | ||
| Womenwill presents The Divide and the Data Explorer | Digital Design | User Experience Design (UX) | Womenwill | ||||
| Stradivarius: Timeless Journey | Digital Design | Digital Environments | DENTSU INC. | DENTSU INC. | TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd | TOKYO STRADIVARIUS FESTIVAL 2018 | |
| Sensibility | Graphic Design | Integrated Graphics | Dentsu | DENTSU INC. | Nikkei | The Hoshi Award: Questioning the Scientific Imagination in Literature | |
| Tokyo Copywriters Club | Graphic Design | Integrated Graphics | Dentsu | DENTSU INC. | Tokyo Copywriters Club | Tokyo Copywiters Club | |
| Harmonious Integration | Graphic Design | Integrated Graphics | Dentsu | DENTSU INC. | Keio University | FinTEK | |
| Find a New Face of “Ofuro” | Graphic Design | Posters | Dentsu | Dentsu Inc. | Noritz Corporation | ||
| Sensibility | Graphic Design | Posters | Dentsu | DENTSU INC. | Nikkei | The Hoshi Award | |
| Iron and Torques Graphic Trial 2018 – Experiment in Printing Expression | Graphic Design | Posters | Dentsu | DENTSU INC. | Toppan Printing | GRAPHIC TRIAL 2018 | |
| Get Back, Tohoku | Graphic Design | Posters | Dentsu | DENTSU INC. | East Japan Railway Company | Tohoku Shinkansen | |
| Aspiration & Perspiration | Graphic Design | Posters | Dentsu | DENTSU INC. | Dentsu Advertising Awards Selection Council | Dentsu Advertising Awards | |
| Only for Aesthetic Eyes | Graphic Design | Catalogues & Brochures | Dentsu | DENTSU INC. | Good Mornings | 3rd_PAGE | |
| Tokyo Copywriters Club | Graphic Design | Annual Reports | Dentsu | DENTSU INC. | Tokyo Copywriters Club | Tokyo Copywiters Club | |
| Heartland 365 | Graphic Design | Applied Print Graphics | Dentsu | DENTSU INC. | Heartland | HEARTLAND BEER | |
| Department of Simcity Buildit Stationery Kit | Graphic Design | Stationery | Dentsu | DENTSU INC. | Electronic Arts | ||
| Sensibility | Graphic Design | Moving Image | Dentsu | DENTSU INC. | Nikkei | The Hoshi Award | |
| DRIPPERS 2018 New Year Greeting “New Wonder” | Graphic Design | Self Promotion | DRIPPERS | DRIPPERS | |||
| Since 1995 | Magazine & Newspaper Design | Newspaper Supplements | Dentsu Tokyo | DENTSU INC. | Kobe Shimbun | Kobe Newspaper | |
| Hikami Yonmaru – Junmai Daiginjo | Packaging Design | Luxury | Shiseido | Shiseido | HIKAMI | ||
| Packaging of “Kayanoya” | Packaging Design | Consumer | Good Design Company | Kubara Honke | Kayanoya | ||
| Colorwrap | Packaging Design | Consumer | Maru | Hitachi Chemical | Colorwrap | ||
| Kita no Nishiki Noren | Packaging Design | Consumer | Sapporo Daido Printing | Kobayashi Syuzou | Kitano nishiki | ||
| Biology of Metal: Metal Craftsmanship in Tsubame-Sanjo | Spatial Design | Exhibition Design | SPREAD | Japan House London | |||
| Digital Art Garden | Spatial Design | Design for Public Spaces | Hakuten | Tokyo Midtown | Tokyo Midtown | ||
| Inn the Park | Spatial Design | Design for Public Spaces | Mori | Mori Inc. | Numazu City | INN THE PARK | |
| The Party Bus | Animation | Stop Frame Animation | Tower Film | Shiseido | SHISEIDO | ||
| MOVE into the wildlife! | Art Direction | Next Art Director | Shotaro Takizawa | Dentsu Inc. | Kodansha | MOVE | |
| Get Back, Tohoku | Art Direction | Art Direction for Poster Advertising | Dentsu | DENTSU INC. | East Japan Railway Company | Tohoku Shinkansen | |
| 72 Posters for High School Sumo Tournament | Art Direction | Art Direction for Poster Advertising | Dentsu Tokyo | DENTSU INC. | Hokkoku Shimbun | KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT | |
| Since 1995 | Art Direction | Art Direction for Press Advertising | Dentsu | DENTSU INC. | Kobe Shimbun | Kobe Newspaper | |
| History of the Internet | Art Direction | Art Direction for Digital Marketing | Birdman Inc. | Dentsu Inc. | Yahoo! Japan | Yahoo! JAPAN | |
| The Party Bus | Cinematography | Online | Tower Film | Shiseido | SHISEIDO | ||
| What happened? | Cinematography | Branded Content & Entertainment | Soda! Communications / Headlight | CHERRY Inc. / ADK Inc. | HECATE | HECATE | |
| The Party Bus | Direction | Online | Tower Film | Shiseido | SHISEIDO | ||
| The Tale of Edo Sukiyaki Rice Bowl | Illustration | Posters | SHA | First Cabin | |||
| The Flowers in Masterpieces – Shiga Art School Rolling Eggs Exhibition Vol.9 | Illustration | Posters | Creative Power Unit | Shiga Art School | Rolling Eggs | ||
| Heartland 365 | Illustration | Printed Materials | Dentsu | DENTSU INC. | Kirin Brewery Company | HEARTLAND BEER | |
| PLAY to PRAY – “ARF!-itecture” | Illustration | Printed Materials | ADK | Tokyo Midtown | New Creative Construction Art for New Year Event | ||
| Department of SimCity BuildIt Stationery Kit | Illustration | Printed Materials | Dentsu | DENTSU INC. | Electronic Arts K.K. | ||
| Rocket Nose | Illustration | Moving Image | McCann Tokyo | McCann Tokyo | Mondelez Japan | ||
| Black and Red | Photography | Still Life & Studio | Shiseido | SHISEIDO CO., LTD. | Shiseido | SHISEIDO | |
| Katsura Waves | Photography | Still Life & Studio | Hakuhodo | HAKUHODO Inc. | Yamada Katsura | Japanese wig Company | |
| Secret Book of Soy Sauce | Photography | Still Life & Studio | Hakuhodo | HAKUHODO Inc. | Asahi Breweries | Soy Source company | |
| Get Back, Tohoku | Photography | Architecture & Stucture | Dentsu | DENTSU INC. | East Japan Railway Company | Tohoku Shinkansen | |
| YouFab Global Creative Awards 2018 | Typography | Posters | SHA | Loftwork | |||
| The Origin of Life | Typography | Posters | SHA | BioClub Tokyo | |||
| Utsuwa Shoken | Typography | Posters | FLAME | N/A | Utsuwa Shoken | UTSUWA SHOKEN | |
| Alphabet Building Blocks | Typography | Packaging | Hakuhodo | HAKUHODO Inc. | Mil Spring | ||
| Fleeting Beauty | Typography | Printed Materials | Dentsu | DENTSU INC. | Kokuyo | Products | |
| The Party Bus | Branded Content & Entertainment | Fiction Film up to 5 mins | Tower Film | Shiseido | SHISEIDO | ||
| The Kawaii Tweak Hazard Song | Branded Content & Entertainment | Fiction Film up to 5 mins | Dentsu | DENTSU INC. | Mandom | GATSBY PERFECT SKIN LOTION | |
| Refresher Course | Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Ogilvy Japan | Ogilvy Japan | S. C. Johnson | S.C. Johnson | |
| Pride Jersey | Creativity for Good | Advertising /Brand | TBWA\Hakuhodo | TBWA\HAKUHODO Inc. | AIG | CSR | |
| Korea, Republic of | Firevase | Product Design | Inclusive | Cheil Worldwide | Cheil Worldwide | Samsung Fire & Marine Insurance | Samsung Fire & Marine Insurance |
| Peekaboo Mask | Product Design | Interactive Design | Cheil Worldwide | Cheil Worldwide | Seoul Metropolitan Government | Peekaboo Mask | |
| Malaysia | Porksperity Lunar New Year 2019 | Illustration | Printed Materials | Fictionist Studio | Fictionist Studio | Fictionist Studio | |
| New Zealand | Question A Cop | Digital Marketing | Social Video | Ogilvy New Zealand | Ogilvy New Zealand | New Zealand Police | New Zealand Police |
| Igniting a Global Conspiracy to #GetNZonthemap | Digital Marketing | Social Video | Augusto | Augusto | Tourism New Zealand | ||
| The Most Dangerous Stunt in the World | Digital Marketing | Use of Talent & Influencers | Ogilvy New Zealand | Ogilvy New Zealand | Auckland Transport | Auckland Transport | |
| Undercover Crossword | Direct | Direct Response/Press & Poster | FCB New Zealand | FCB New Zealand | Ministry of Social Development Office for Seniors | ||
| Kupu | Direct | Direct Response/Digital | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Oat the Goat | Direct | Direct Response/Digital | FCB New Zealand | FCB New Zealand | Ministry of Education NZ | Ministry of Education NZ | |
| R.I.P. Simon the Sloth | Integrated | Earned Media/Medium Business (50-500 employees) | VMLY&R | VMLY&R NZ | TradeMe NZ | lifedirect.co.nz | |
| Oat the Goat | Media | Use of TV & Cinema | FCB New Zealand | FCB New Zealand | Ministry of Education NZ | Ministry of Education NZ | |
| R.I.P Simon the Sloth | Media | Use of Integrated | VMLY&R NZ | VMLY&R NZ | TradeMe NZ | lifedirect.co.nz | |
| Get The Skinny | PR | Creative B2C Campaign | Colenso BBDO | Colenso BBDO | Skinny New Zealand | Skinny | |
| A New New Zealand | PR | Use of Media Relations | DDB Group New Zealand | DDB GROUP NEW ZEALAND | KiwiRail | Coastal Pacific | |
| Belted Survivors | Press & Outdoor | Poster Advertising Campaigns | Clemenger BBDO Wellington | Clemenger BBDO Wellington | NZ Transport Agency | ||
| Belted Survivors | Press & Outdoor | Public Service Poster Advertising | Clemenger BBDO Wellington | Clemenger BBDO Wellington | NZ Transport Agency | ||
| The Paperless Newspaper Ad | Radio & Audio | Radio Advertising Campaigns | Colenso BBDO | Colenso BBDO | DB Breweries | DB Export | |
| Oat the Goat | Digital Design | Websites | Assembly | FCB New Zealand | Ministry of Education | ||
| Kupu | Digital Design | User Experience Design (UX) | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Kupu | Digital Design | Service Design | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Go Good | Packaging Design | Consumer | Dow Goodfolk | N/A | Go Good | Go Good | |
| When Your Child's Bogeyman Is Real | Animation | Next Animator | Ella Dobson | The New York Times, Barron's Group, Homegrown TV | |||
| Salvage | Animation | Mixed Media Animation | Assembly | Saatchi & Saatchi New Zealand | Maritime New Zealand | ||
| I'm Drinking it for You | Casting | Voice Performance | Sweetshop | Colenso BBDO | Dominion Breweries | DB Export Gold | |
| Oat the Goat | Illustration | Online | Assembly | FCB New Zealand | Ministry of Education | ||
| I'm Drinking It For You | Writing For Advertising | Writing for Film Advertising | Colenso BBDO | Colenso BBDO | DB Breweries | DB Export | |
| Pre-Testie Bestie | Writing For Advertising | Writing for Social Media | FCB New Zealand | FCB New Zealand | Health Promotion Agency | ||
| Oat the Goat | Writing For Design | Writing for Websites & Digital Platforms | FCB New Zealand | FCB New Zealand | Ministry of Education New Zealand | Ministry of Education NZ | |
| Champions for Change | Film Advertising | TV Commercial Campaigns | Saatchi & Saatchi | Saatchi & Saatchi | Global Women | Champions for Change | |
| Generation Voice | Film Advertising | TV Commercials 41-60 seconds | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Generation Voice | Film Advertising | Cinema Commercials 41-60 seconds | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Kupu | Creativity for Good | Advertising /Brand | Colenso BBDO | Colenso BBDO | Spark New Zealand | Spark | |
| Pakistan | Truck Art Childfinder | Direct | Direct Response/Ambient | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints |
| Truck Art Childfinder | Media | Use of Press & Outdoor | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Stop Dowrymongering | Media | Use of Talent and Influencers | BBDO Pakistan | BBDO Pakistan | UN Women | UN Women | |
| Truck Art Childfinder | PR | In-Market Campaign | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Truck Art Childfinder | PR | Creative Use of Media | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Truck Art Childfinder | Press & Outdoor | Interactive Sites Poster Advertisng | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Truck Art Childfinder | Illustration | Site Specific | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Truck Art Childfinder | Creativity for Good | Design/Brands | BBDO Pakistan | BBDO Pakistan | Berger Paints | Berger Paints | |
| Philippines | Master Facial Scrub - Family Soap Series | Press & Outdoor | Poster Advertising Campaigns | Ogilvy Philippines | Ogilvy Philippines | Unilever Philippines Inc. | Master Facial Scrub |
| Generation Fluid | Packaging Design | Promotional | TBWA\Santiago Mangada Puno | TBWA\SANTIAGO MANGADA PUNO | Suyen | Bench Scents | |
| SPAM Recipeoke | Writing For Advertising | Writing for Digital Marketing | BBDO Guerrero | BBDO Guerrero | Hormel Foods International | SPAM® Brand | |
| Singapore | Unmute Daniel | Direct | Direct Response/Digital | Mullenlowe Singapore | Mullenlowe Singapore | Singapore Children's Society | Singapore Children's Society |
| Rohingya - Space on Earth | Direct | Direct Response/Ambient | Ogilvy & Mather Singapore | Ogilvy & Mather Singapore | BRAC | ||
| A Return To Forever 80s | Book Design | Culture, Art & Design Books | Kinetic Singapore | Holycrap.sg | Rubbish Famzine | ||
| Portraits of Sok Sabay | Book Design | Culture, Art & Design Books | Roots | Sok Sabay | Sok Sabay | ||
| DOMINIE–WERK No.26: BÉTON BRUT "THE BRUTALIST" | Book Design | Limited Edition & Fine Binding Books | WORK | WORK Pte. Ltd. | WERK Magazine | ||
| Virus – Nice To Meet You | Graphic Design | Catalogues & Brochures | Fable | Fable | Virus | - | |
| George's Anatomy – Lien Foundation Annual Report 2016–2017 | Graphic Design | Annual Reports | Couple | Lien Foundation | |||
| VIRUS – Nice To Meet You | Magazine & Newspaper Design | Independent Magazines | Fable | Fable | VIRUS | - | |
| A Return to Forever 80s | Magazine & Newspaper Design | Independent Magazines | Kinetic Singapore | Holycrap.sg | Rubbish Famzine | ||
| Dominie–Werk No. 26: Béton Brut "The Brutalist" | Magazine & Newspaper Design | Independent Magazines | Work | Work | WERK Magazine | ||
| Film Is Not Dead | Packaging Design | Promotional | Kinetic Singapore | Kinetic Singapore | Holycrap.sg | Holycrap.sg | |
| Film Is Not Dead | Photography | Fine Art & Conceptual | Kinetic Singapore | Kinetic Singapore | Holycrap.sg | Holycrap.sg | |
| Pulp II: A Visual Bibliography of the Banished Book | Typography | Books | Swell | Shubigi Rao | |||
| A Return to Forever 80s | Typography | Magazines & Newspapers | Kinetic Singapore | Kinetic Singapore | Holycrap.sg | Rubbish Famzine | |
| Dentsu Festive Greeting | Writing For Design | Writing for Websites & Digital Platforms | Dentsu Singapore | Dentsu Singapore | Dentsu Aegis Network | Dentsu Aegis Network | |
| Rohingya – Space on Earth | Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Ogilvy & Mather Singapore | Ogilvy & Mather Singapore | BRAC | ||
| Bodybuilder | Film Advertising | TV Commercials 41-60 seconds | Ogilvy & Mather Singapore | Ogilvy & Mather Singapore | Unilever | Unilever Pond's Men Lightning Oil Scrub | |
| Sri Lanka | Petal Paint | Product Design | Sustainable | Leo Burnett Sri Lanka/Toronto | Leo Burnett Sri Lanka | JAT | |
| Taiwan | Black Spots Campaign | PR | Integrated Campaign | X-Line Dentsu | X-Line Co., Ltd. (Dentsu Group) | Taiwan Star Telecom | Taiwan Star Telecom Co., Ltd. |
| Thailand | Young Man and The Seal | Digital Marketing | Online Video & Viral Films | CJ WORX | CJ WORX | Krungthai Bank | Krungthai Bank |
| Dragon | Press & Outdoor | Press Advertising (singles) | Ogilvy Group Thailand | Ogilvy Group Thailand | DKSH (Thailand) Ltd. | LEGO | |
| Whale | Press & Outdoor | Press Advertising (singles) | Ogilvy Group Thailand | Ogilvy Group Thailand | DKSH (Thailand) Ltd. | LEGO | |
| The Meeting | Press & Outdoor | Press Advertising (singles) | TBWA\Thailand | TBWA\Thailand | McDonald's | McDonald's | |
| Imagine | Press & Outdoor | Press Advertising Campaigns | Ogilvy Group Thailand | Ogilvy Group Thailand | DKSH (Thailand) Ltd. | LEGO | |
| The All Nighters | Press & Outdoor | Press Advertising Campaigns | TBWA\Thailand | TBWA\Thailand | McDonald's | McDonald's | |
| Kill one. Kill all. | Press & Outdoor | Public Service Press Advertising | Ogilvy Group Thailand | Ogilvy Group Thailand | Freeland Foundation | Freeland | |
| Imagine | Press & Outdoor | Poster Advertising Campaigns | Ogilvy Group Thailand | Ogilvy Group Thailand | DKSH (Thailand) Ltd. | LEGO | |
| The All Nighters | Press & Outdoor | Poster Advertising Campaigns | TBWA\Thailand | TBWA\Thailand | McDonald's | McDonald's | |
| Kill one. Kill all. | Press & Outdoor | Public Service Poster Advertising | Ogilvy Group Thailand | Ogilvy Group Thailand | Freeland Foundation | Freeland | |
| Genocide | Illustration | Posters | Prakit Advertising | Prakit Advertising Limited | Staedtler Thailand | Staedtler Highlighter Pens | |
| The All Nighters | Photography | Wildlife & Landscape | TBWA\Thailand | TBWA\Thailand | McDonald's | McDonald's | |
| Face/Off | Branded Content & Entertainment | Fiction Film up to 5 mins | GREYnJ United | GREYnJ UNITED | Kasikornbank | K PLUS | |
| The Secret | Film Advertising | TV Commercials 61-120 seconds | Ogilvy Thailand | Ogilvy Group Thailand | Monde Nissin Thailand | Voiz Waffle Chocolate | |
| The Box | Film Advertising | Cinema Commercials 121-240 seconds | Ogilvy Thailand | Ogilvy Group Thailand | Monde Nissin Thailand | Voiz Cracker | |
| Vietnam | Beardooo | Branding | New Branding Schemes | Ki Saigon | Ki Saigon | Toko Studio | Beardooo |
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