Staff Reporters
Jun 17, 2020

D&AD announces pencil winners for advertising, culture, design

FCB India won two yellow pencils and TBWA New Zealand one as the D&AD announced its second wave of winners.

L-R: The Punishing Signal, Mr Humfreez
L-R: The Punishing Signal, Mr Humfreez

The second wave of D&AD awards for 2020, announced overnight, yielded four yellow pencil winners in APAC. FCB India won two for creating a traffic signal that punished drivers for impatient honking by making them wait even longer for a green light. TBWA New Zealand won one for an animal figure designed to warn New Zealanders about cold and excessively humid conditions in their homes (see "Meet Mr Humfreez, a deceptively high-tech ram"). The fourth yellow pencil went to Japan's Tanseisha for a re-design of the Hiroshima Peace Memorial Museum.

Overall, APAC work won 60 pencils (four yellow, 16 graphite and 40 wood), from a global total of 371 pencils (48 yellow, 91 graphite and 232 wood).

Japan led the way in terms of total pencil count, with 18, followed by New Zealand (11), Australia (8), India (6), China (6), Thailand (5), Hong Kong (3), Singapore (2) and Indonesia (1).

The organisation announced the winners of the Impact, Side Hustle, Next and Craft categories a week ago. Announcements in further categores are scheduled for July and September.

Here's a list of all the APAC winners:

Award Title Entrant market Entrant company Category Subcategory
Yellow Pencil Mr Humfreez New Zealand TBWA New Zealand Direct Direct Innovation
The Punishing Signal India FCB India Experiential Public Environments
The Punishing Signal India FCB India Media Use of Press & Outdoor
Hiroshima Peace Memorial Museum Japan Tanseisha Spatial Design Exhibition Design
Graphite Pencil Grave of Thrones Australia DDB Sydney Art Direction Art Direction for Outdoor Advertising
The Most Challenging Pingpong Table Japan TBWA Branding Brand Activation
Mori Building Brand Movie DESIGNING TOKYO Japan Dentsu Inc. Branding Brand Expression in Moving Image
Pocky THE GIFT Japan Dentsu Inc Branding Brand Refresh
We Compost ? Feed the Worms New Zealand Seachange Branding Brand Refresh
Environmental Dreamer Festival China LiaoDesign Branding Campaign Branding & Identity
VEGI-BUS Japan Hakuhodo Design Transformation Holistic Design Transformation
Grave of Thrones Australia DDB Sydney Experiential Out-of-Home
Play New Zealand Colenso BBDO Film Advertising TV Commercials 41-60 seconds
Grave of Thrones Australia DDB Sydney Media Use of Events & Stunts
A Future Without Change Australia VMLY&R Melbourne Media Use of Integrated
Signs of Love Australia TBWA\Melbourne Media Use of Integrated
The Punishing Signal India FCB India PR Low Budget Campaigns
Language Sanctuary ? Ad Space for Protecting Endangered Language Japan Dentsu Tokyo Press & Outdoor Press Advertising Campaigns
7:1 Furniture Collection Thailand BBDO Bangkok Product Design Assisted Living & Health
JHF Table Japan Atelier OPA Product Design Homeware
Wood Pencil NZ Says '39' New Zealand Special Group Branding Brand Activation
Uber Eats Shark Bait New Zealand Special Group Branding Brand Activation
Nakagin Capsule Business Card Japan Dentsu Inc. Branding Brand Expression in Print
Nanyang Porcelain Singapore Roots Branding Logos
Logomark of a Tuna Donburi Specialty Shop Japan Design Design Branding Logos
Inclusive Places Brandmark Australia Enigma Marketing Australia Branding Logos
Imperfect ? A Sweets Shop Tackling Social Issues Related to Food and Farming Japan 6D-K Branding New Branding Schemes
Avatar Robot Cafe Japan ADK Creative One Design Transformation Digital Transformation
Tuna Scope Japan Dentsu Tokyo Design Transformation Operational Transformation
Pocket Franchise China Accenture Interactive China Digital Creative e-Commerce
Second Life Japan Geometry Ogilvy Japan Digital Creative Use of Data
Tuna Scope Japan Dentsu Tokyo Digital Creative Use of Technology
Good Morning World New Zealand Special Group Auckland Digital Use of Micro-Talent/Influencers
Air New Zealand 'Bring on Winter' Australia Host / Havas Sydney Digital Use of Trends & Tactical Marketing
Mr Humfreez New Zealand TBWA New Zealand Direct Direct Mail
Extra Reminder Australia Clemenger BBDO Sydney Direct Direct Response/Ambient
The Restaurant of Mistaken Orders Japan TBWA\HAKUHODO Direct Direct Response/Ambient
Quit for Your Pets New Zealand YoungShand Direct Direct Response/Film
BACK2LIFE China Cheil PengTai Beijing & Cheil Hong Kong Entertainment Games
Please Arrest Me Singapore Ogilvy & Mather Singapore Entertainment Non-Fiction Film 5-30 mins
L05T New Zealand DDB Group New Zealand Experiential Gamification
BACK2LIFE China Cheil PengTai Experiential Gamification
The Most Challenging Pingpong Table Japan TBWA\HAKUHODO Experiential Public Environments
Play New Zealand Colenso BBDO Film Advertising Cinema Commercials 41-60 seconds
CNY China Wieden + Kennedy Shanghai Film Advertising TV Commercials 61-120 seconds
Lonely Rambutan Thailand Wunderman Thompson Thailand Media Use of Digital
The Punishing Signal India FCB India PR Use of Events & Stunts
Hot & Spicy (Season 2) Hong Kong Ogilvy & Mather Hong Kong Press & Outdoor Poster Advertising Campaigns
NO KID CAN RESIST Indonesia Flock Creative Network Press & Outdoor Poster Advertising Campaigns
Hashtags Don't Heal India DDB Mudra Press & Outdoor Poster Advertising Campaigns
A Sweet Escape Hong Kong Cheil Hong Kong Press & Outdoor Poster Advertising Campaigns
For Every Imagination Thailand Ogilvy & Mather Bangkok Press & Outdoor Press Advertising Campaigns
Dragon Thailand Ogilvy & Mather Bangkok Press & Outdoor Single Press Adverts
7:1 Furniture Collection Thailand BBDO Bangkok Product Design Homeware
The Soap with a Lump India Wunderman Thompson Product Design Promotional
The Most Challenging Pingpong Table Japan TBWA Product Design Promotional
Mr Humfreez New Zealand TBWA New Zealand Product Design Promotional
Beauty Innovation Japan Shiseido Spatial Design Low Budget
Changjiang Insun Cinema at Xian La Botanica Capitaland Mall Hong Kong One Plus Partnership Spatial Design Retail Design
IMARS Cinema China Tencent Spatial Design Set & Stage Design
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