D&AD has revealed the first batch of pencil winners for 2020, beginning a series of announcements that will take place over coming months.
Three APAC entries won Yellow Pencils, while the Graphite and Wood level each yielding six pencils for APAC work. Japan won nine of APAC's total of 16 pencils, with Australia (3), India (2), Malaysia (1) and China (1) also taking awards.
Globally, this batch of winners included 3 White, 13 yellow, 34 Graphite, 75 Wood and 5 Next Pencils. Japan came fourth on the country ranking (in a tie with France and behind the US, UK and Germany) with nine pencils, while Dentsu came second (behind Jung von Matt) in terms of entrant companies, with five pencils.
The global winner list is available at the D&AD website. Here's a complete list of the APAC winners:
|Graphite||Mr. OIL||Japan||Dentsu Tokyo||2D Animation||Animation|
|Graphite||Shadows as Athletes||Japan||EUPHRATES||Entertainment||Cinematography|
|Graphite||The Soap with a Lump||India||Wunderman Thompson||Design/Brands||Impact|
|Graphite||The Punishing Signal||India||FCB India||Initiative/Not for Profits||Impact|
|Graphite||Pocky THE GIFT||Japan||DENTSU INC.||Still Life & Studio||Photography|
|Graphite||Matesong||Australia||M&C Saatchi Sydney||Original Composition||Sound Design & Use of Music|
|Next||Jiaan Dai, Tong Niu & Shuling Guan: THE END DESIGN||China||Jiaan Dai, Tong Niu & Shuling Guan||Next Designer||Next Designer|
|Wood||Who Gives A Crap Play Edition||Australia||Garbett Design||Packaging||Illustration|
|Wood||Heavenly Taste||Japan||Dentsu Tokyo||Posters||Illustration|
|Wood||Keep Standing ? The Eternal Challenge for Brands||Japan||Dentsu Tokyo||Posters||Illustration|
|Wood||The Lion's Share Fund||Australia||FINCH||Advertising/Brands||Impact|
|Wood||Your Plastic Diet||Malaysia||Grey Malaysia||Initiative/Not for Profits||Impact|
|Wood||Kanazawa ADC Awards Winners||Japan||Dentsu West Japan||Printed Materials||Typography|
|Yellow||Hankograph||Japan||GREY Tokyo||Stylised 2D/3D Animation||Animation|
|Yellow||Creativity, Uncaged.||Japan||Dentsu Tokyo||Posters||Illustration|
|Yellow||Hair Calligraphy and Painting||Japan||DENTSU WEST JAPAN INC.||Still Life & Studio||Photography|
The three White Pencil winners are:
|Lessons in Herstory||United States||Goodby Silverstein & Partners||Design/Not for Profits||Impact|
|Act for Food||France||Marcel/Publicis Conseil||Initiative/Brands||Impact|
|The Tampon Book: A Book Against Tax Discrimination||Germany||Scholz & Friends Berlin||Design/Entrepreneurs||Impact|
The Impact category highlights work that "explores some of the most important issues defining our world today and demonstrates how creative thinking can be a force for driving positive change".
The Side Hustle category, introduced last year, aims to "spotlight world class creativity beyond people’s day jobs".
The Next category awards emerging creatives, designers, directors and illustrators to recognise the next generation of creative talent.
Further Pencil winners announcements are scheduled for June 16, July 16, September 8 and September 10.