Staff Reporters
Jun 10, 2020

D&AD names first 2020 pencil winners

Dentsu Tokyo, Dentsu West Japan and Grey Tokyo win yellow pencils as the winners in the Impact, Side Hustle, Next and Craft categories are revealed.

'Hankograph', a stop-motion animation about the ivory trade, won a Yellow Pencil for Grey Tokyo.
'Hankograph', a stop-motion animation about the ivory trade, won a Yellow Pencil for Grey Tokyo.

D&AD has revealed the first batch of pencil winners for 2020, beginning a series of announcements that will take place over coming months.

Three APAC entries won Yellow Pencils, while the Graphite and Wood level each yielding six pencils for APAC work. Japan won nine of APAC's total of 16 pencils, with Australia (3), India (2), Malaysia (1) and China (1) also taking awards.

Globally, this batch of winners included 3 White, 13 yellow, 34 Graphite, 75 Wood and 5 Next Pencils. Japan came fourth on the country ranking (in a tie with France and behind the US, UK and Germany) with nine pencils, while Dentsu came second (behind Jung von Matt) in terms of entrant companies, with five pencils.

The global winner list is available at the D&AD website. Here's a complete list of the APAC winners: 

Pencil Entry Title Country Company Subcategory Category
Graphite Mr. OIL Japan Dentsu Tokyo 2D Animation Animation
Graphite Shadows as Athletes Japan EUPHRATES Entertainment Cinematography
Graphite The Soap with a Lump India Wunderman Thompson Design/Brands Impact
Graphite The Punishing Signal India FCB India Initiative/Not for Profits Impact
Graphite Pocky THE GIFT Japan DENTSU INC. Still Life & Studio Photography
Graphite Matesong Australia M&C Saatchi Sydney Original Composition Sound Design & Use of Music
Next Jiaan Dai, Tong Niu & Shuling Guan: THE END DESIGN China Jiaan Dai, Tong Niu & Shuling Guan Next Designer Next Designer
Wood Who Gives A Crap Play Edition Australia Garbett Design Packaging Illustration
Wood Heavenly Taste Japan Dentsu Tokyo Posters Illustration
Wood Keep Standing ? The Eternal Challenge for Brands Japan Dentsu Tokyo Posters Illustration
Wood The Lion's Share Fund Australia FINCH Advertising/Brands Impact
Wood Your Plastic Diet Malaysia Grey Malaysia Initiative/Not for Profits Impact
Wood Kanazawa ADC Awards Winners Japan Dentsu West Japan Printed Materials Typography
Yellow Hankograph Japan GREY Tokyo Stylised 2D/3D Animation Animation
Yellow Creativity, Uncaged. Japan Dentsu Tokyo Posters Illustration
Yellow Hair Calligraphy and Painting Japan DENTSU WEST JAPAN INC. Still Life & Studio Photography

The three White Pencil winners are:

Title Country Company Subcategory Category
Lessons in Herstory United States Goodby Silverstein & Partners Design/Not for Profits Impact
Act for Food France Marcel/Publicis Conseil Initiative/Brands Impact
The Tampon Book: A Book Against Tax Discrimination Germany Scholz & Friends Berlin Design/Entrepreneurs Impact

The Impact category highlights work that "explores some of the most important issues defining our world today and demonstrates how creative thinking can be a force for driving positive change".

The Side Hustle category, introduced last year, aims to "spotlight world class creativity beyond people’s day jobs".

The Next category awards emerging creatives, designers, directors and illustrators to recognise the next generation of creative talent. 

Further Pencil winners announcements are scheduled for June 16, July 16, September 8 and September 10.

Campaign Asia

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