BBH Asia-Pacific has produced a worldwide TV spot for Johnnie
Walker featuring Italian soccer legend Roberto Baggio and his infamous
miss at the 1994 World Cup when he failed to score a crucial
penalty.
Four years later, he took the same walk into the penalty area for
another heart-stopping kick from the spot. That time, he scored.
His voiceover proclaims: "How many people watching believed I could do
it, I'll never know. What matters is that I believed." The commercial
ends with the strap-line: "Keep Walking. Johnnie Walker."
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