Feb 2, 2001

CREATIVE SELECTION: Baggio stars for Johnnie Walker

BBH Asia-Pacific has produced a worldwide TV spot for Johnnie

Walker featuring Italian soccer legend Roberto Baggio and his infamous

miss at the 1994 World Cup when he failed to score a crucial

penalty.



Four years later, he took the same walk into the penalty area for

another heart-stopping kick from the spot. That time, he scored.



His voiceover proclaims: "How many people watching believed I could do

it, I'll never know. What matters is that I believed." The commercial

ends with the strap-line: "Keep Walking. Johnnie Walker."



CREATIVE SELECTION: Baggio stars for Johnnie Walker

BBH Asia-Pacific has produced a worldwide TV spot for Johnnie

Walker featuring Italian soccer legend Roberto Baggio and his infamous

miss at the 1994 World Cup when he failed to score a crucial

penalty.



Four years later, he took the same walk into the penalty area for

another heart-stopping kick from the spot. That time, he scored.



His voiceover proclaims: "How many people watching believed I could do

it, I'll never know. What matters is that I believed." The commercial

ends with the strap-line: "Keep Walking. Johnnie Walker."



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