Kenny Lim
Feb 20, 2009

Coca-Cola hands Coke Zero project to Momentum

JAKARTA - Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia.

Coca-Cola hands Coke Zero project to Momentum
According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. 

In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.

Related Articles

Just Published

14 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

14 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

16 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

16 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.