CJ Group's content and marketing arm CJ EM has created a joint venture with a Vietnam-based agency called Blue Group, with the aim of boosting collaboration across media, advertising, events and cinema.
The companies did not disclose financial details. Campaign Asia-Pacific was unable to reach a spokesperson for comment.
Blue Group, established in 2007, has offices in Hanoi and Ho Chi Minh City. It bills itself as a multimedia agency with...
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