Chivas debuts event drive in Asia

The three-day event, which focuses on A-list celebrities, designers, artists and selected press, aims to expand awareness of the brand in Asian markets.

The experiential platform fuses design, fashion, art, music, gastronomy and ‘mixology’ to target artists, opinion leaders and whisky lovers.

British-born, Hong Kong-based interior and product designefr Michael Young will unveil the Chivas Fireworks Design Bar and Chivas 18YO Shanghai Tang Luxury Barrel Bar Trunk. Fashion photographer Wing Shya (pictured) will unveil his first solo art photography exhibition in Greater China.

“This amazing city epitomises the inherent Chivas Regal values of exuberance, luxury and sophistication. It will offer a whole new blend of creativity and luxury which reflects Chivas Regal as a way of life,” says Sophie Gallois, Chivas Regal international brand director.

“We want to make this artistic event more exclusive in order to highlight the luxury of the brand and creativity of our ambassadors,” said Faye Yuen, a consultant at Hill and Knowlton, which handled the project.