Casting a team of misfits as the ambassadors of the campaign, Carlton is offering a yearlong sponsorship chance for two lucky drinkers to do "dumb stuff" professionally.
To demonstrate how real the sponsorship is, Carlton auditioned real people and created Team Dry.
To demonstrate how real the sponsorship is, Carlton auditioned real people and created Team Dry.
Team Dry is made up of Jimmy, who bounces ping-pong balls into cups, Augus who has dancing biceps and a two-man team which hops and calls itself The Jumpers. Team Dry rolled out a DVD filming the boys on tour around Tokyo showing off their 'talents'.
Project Team Dry
Client Foster’s
Creative agency Clemenger BBDO, Melbourne
Director Miki Magasiva, Curious Films
Director of photography Adam Clarke
Producers Sarah Cook, Matt Noonan
Animators Syd Garron, Johannes Gamble
Executive creative director James McGrath
Creative director Ant Keogh
Creative team Cameron Harris, Seymour Pope
Agency producer Sevda Cemo
Typographers Musonda Katonga, Ryan Fitzgerald
Interactive art director James Reiley
Multimedia designer Calvin Teoh
Interactive producer Sam Hodgson
Post-production company Mike Reed Partners Post Production
Sound design Paul LeCouteur
Exposure Television, online, DVD, point-of-sale
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