Careers: Q&A with ... Judy Seah, Account director, Leo Burnett, Singapore

Name: Judy Seah

Job title: Account director (McDonald's), Leo Burnett, Singapore

What is your greatest work achievement?

I don't believe I've achieved the pinnacle of greatness. I believe that there is always room for improvement.

Dream brand to work on and why?

I think all brands are interesting and believe that an individual's attitude, passion and belief are what makes the difference between working on an ordinary brand and working on a dream brand.

What would you do if you weren't in marketing?

I love food and eating is my passion. Therefore, I'd like to set up a tidbits shop or join Makansutra, a print and TV guide to Singapore hawker food.

What was your big break?

Deciding to leave the hospitality industry and join Leo Burnett; advertising has made me a richer person.

Who was your mentor?

A creative director I once worked with, who made the most difficult things seem so easy.

Is there a secret to your success?

I truly believe that strong partnerships contribute to a person's success. But success is a difficult yardstick to measure.

How do you handle difficult clients?

There are never difficult customers, just customers who don't share a common perspective or understanding. We're all born with two ears; they're there for a reason - to listen. Most importantly, treat a client's business as if it were your own.

Advice would you give to the next person to do your current job?

Stay positive - there's a solution to every problem.

What are you currently reading?

It's not how good you are, it's how good you want to be by Paul Arden. The title says it all.

Businessperson you most admire?

Ray Kroc, the man behind the McDonald's business, for turning his vision into reality.