Careers: Bell to sharpen Ogilvy China's planning

The company said Bell's new role would involve driving planning and sharpening consumer insight across communications disciplines for the group in Beijing, while working closely with the firm's network of planners in Shanghai, Guangzhou and Hong Kong.

"Nowadays, local operations develop local teams," he said. "I'll be responsible for building a strong planning team. I'll be building the clock to tell the time."

Previously the head of planning with Ogilvy in Hong Kong and Southern China, Bell took up his new post at the end of last month and will lead a six-person team. He will report to Shenan Chuang, vice chairman of Ogilvy China, and chairperson and CEO of Ogilvy Northern China.

Bell said he would bring an element of internationalism along with his experience of working with multinational brands to the firm's mainland clients as well as those looking to break into the China market.

"We'll be helping clients with new product development and working with them as they reposition their brands as the market place changes," he said.

Throughout his career, Bell has worked with a number of household brand names including Australian energy company Powercor, Dr Pepper, the Myer retail group, and Telstra.

Since joining Ogilvy Hong Kong in January 2001, he has worked with American Express, San Miguel, Hutchison Telecom and Coca-Cola's Sprite, Yeung Gwong and Fanta brands.

According to Bell, China's rapid economic development had led many companies to reconsider their brand message and position.

He describes the 2008 Beijing Olympics as a manifestation of the country's rapid growth, and one that provides an opportunity for brand development.

"The Olympics is evidence of rather than a driver of (the economies) quickened pace and now is an opportune time to have your brand re-enforced."