The stunt is understood to be the first stage in a new campaign for O2, which is likely to involve creative agency VCCP and PR partner Hope&Glory, among others.
#Oops, happens to the best of us! @O2 have got your back | #OOH @adcityww pic.twitter.com/ZfHiy8RHLT
— primesight (@primesight) August 31, 2017
Irony at its absolute finest today in St James Street #Walthamstow pic.twitter.com/c10eLVL6Er
— James Cracknell (@JollyJourno) August 29, 2017
This work was first covered by PRWeek in the UK.
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