Sep 19, 2003

BRANDING: Design choice - Apple 17-inch PowerBook G4

It's probably a little obvious to pick a product by Apple, but its innovative and user-friendly designs are hard to ignore.

BRANDING: Design choice - Apple 17-inch PowerBook G4

Recent years have seen design awards and critical acclaim for Apple's industrial design team, and with good reason.

In the competitive world of computer design, Apple is raising the bar for both function and form, and the PowerBook G4 is the best example yet.

As the first ever 17" laptop, the new G4 is by far the best-looking to hit the market. Its massive screen size makes it ideal for designers, but probably a little too large and heavy for non-creative types. In itself a testament to the power of good design, this machine is a reminder of why the design community at large favours Apple products.

The overall design is simplicity itself and shows how far Apple has come since the 1997 PowerBook G3. The new sleek, anodised aluminum skin (the beauty of which even die-hard PC-users cannot deny) is a huge selling point, and with its cool, metallic exterior, the PowerBook G4 even feels good.

Admittedly, as a designer, I'm a sucker for beautiful things. Nonetheless, however beautiful a product may be, it has got to do its job well. With its silent drives, fast processing and dedication to design, the PowerBook G4 has been the perfect new addition to our team.

Source:
Campaign Asia
Tags

Related Articles

Just Published

17 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

23 hours ago

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

23 hours ago

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

23 hours ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.