SHANGHAI - OMD has retained the Bank of Communications' media account for its Pacific Credit Card Centre business - a joint venture between BoCom and HSBC - after a competitive pitch thought to involve Carat, Starcom and one other local agency.
OMD will handle planning and buying for the bank’s key dual currency credit cards, its Liu Xiang Visa card and several other joint cards.
The agency has been tasked with creating a strategy which will differentiate the brand from its competitors, leveraging the bank’s raft of new products which mostly launched last year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
Two boards become one as supervisory and management boards merge.
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
