Ad Nut
Feb 5, 2016

Bang! Pop! Singtel lights virtual firecracker strings for CNY

From Singapore: 'Singtel firecracker', for Singtel by Ogilvy & Mather Singapore

Bang! Pop! Singtel lights virtual firecracker strings for CNY

Singtel is bringing back a beloved but banned New Year tradition with an app that allows people to build long chains of digital firecrackers using multiple mobile devices. 

The auspicious promotion also includes a chance for Singaporeans to win a cash 'ang bao' ranging from S$88-$888 from now until 22 February 2016. The Singtel firecracker website is being promoted through the festive ad above, print ads, social and digital banners.

See more Lunar/Chinese
new year ads and promos

CREDITS

Project title: Singtel Firecracker
Client: Singtel Telecommunications
Creative Agency: Ogilvy & Mather Singapore
Executive Creative Director: Melvyn Lim
Account Management: Hew Lee Yee, Kaylie Ong
Art Directors: Loo Yong Ping
Copywriters: Roger Yong
Agency Producers: Lok Dan Li, Justin Png
Production House: Freeflow Productions, wewearglasses
Director: Peggy Goh

 

 

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