Ad Nut
Feb 5, 2016

Bang! Pop! Singtel lights virtual firecracker strings for CNY

From Singapore: 'Singtel firecracker', for Singtel by Ogilvy & Mather Singapore

Bang! Pop! Singtel lights virtual firecracker strings for CNY

Singtel is bringing back a beloved but banned New Year tradition with an app that allows people to build long chains of digital firecrackers using multiple mobile devices. 

The auspicious promotion also includes a chance for Singaporeans to win a cash 'ang bao' ranging from S$88-$888 from now until 22 February 2016. The Singtel firecracker website is being promoted through the festive ad above, print ads, social and digital banners.

See more Lunar/Chinese
new year ads and promos

CREDITS

Project title: Singtel Firecracker
Client: Singtel Telecommunications
Creative Agency: Ogilvy & Mather Singapore
Executive Creative Director: Melvyn Lim
Account Management: Hew Lee Yee, Kaylie Ong
Art Directors: Loo Yong Ping
Copywriters: Roger Yong
Agency Producers: Lok Dan Li, Justin Png
Production House: Freeflow Productions, wewearglasses
Director: Peggy Goh

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

2 hours ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

4 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.