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August issue preview: Metrics are key to understanding social

A preview of the upcoming August 2012 issue of Campaign Asia-Pacific, including a special report on social media, a look inside Coca-Cola via Atifa Silk's interview with Wendy Clark and a preview of the new Agency of the Year awards.

by Atifa Silk | 08/02/2012

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| facebook , linkedin , social media , tencent , twitter

Most read

  1. Shareholders will tear us apart again

  2. Publicis and TikTok crack the code on why only 27% trends survive beyond two weeks

  3. Publicis grows 4.5% in Q1 as Arthur Sadoun pans 'squeeze to please Wall Street'

  4. Agency Performance Review 2026: We graded 22 agency networks

  5. Move and win roundup: Week of April 13, 2026

  6. Cindy Rose brings in psychologist to boost WPP's culture

  7. Move and win roundup: Week of April 20, 2026

  8. Three networks pitching for global Adidas account

  9. Move and win roundup: Week of April 27, 2026

  10. How Hyrox built a $130 million brand by turning fitness into a marketing engine

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