Staff Reporters
Feb 24, 2020

Asia-Pacific YouTube Ads Leaderboard: January 2020

KGC Ginseng, McDonald's, Traveloka, Oppo, Watsons, Singtel and more appear in this month's list of the top ad video in each of 13 APAC markets.

KGC Ginseng
KGC Ginseng

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.

Food brands dominated the charts in January. Naturally, they used food as a common thread—to connect people and even spark love in some instances. While Australian Lamb zoomed in on the role of food to bring together a tech-addicted nation, Puso ng Andok expounded how chicken can reignite love. Winning brands combined epic storytelling with unexpected drama to highlight their products, capturing viewers’ attention and keeping them reeled in throughout the ad.

AUSTRALIA – NEW ZEALAND
Australian Lamb. Lamb. The Original Social Feed

HONG KONG
McDonaldsHK. 麥當勞® 2020 招財福堡系列 角落小夥伴™開運大吉樹 電視廣告

INDONESIA
Traveloka. #XperienceMore with Traveloka Xperience

INDIA
OPPO Mobile India. OPPO F15 | #FlauntItYourWay | Available now

JAPAN
マルコメ公式チャンネル (marukomeOfficial). マルコメ 料亭の味 液みそ いつまでも一緒に篇 90秒

KOREA
samsamstory. 남극행 티켓을 향한 펭수의 무한도전~(feat.힘을줘요 정관장)

MALAYSIA
Watsons Malaysia. Watsons CNY 2020 - Happy Beautiful Year! 过靓年, 我最潮!

PHILIPPINES
Puso ng Andok's. Ang Chibok ng Puso Ni Piolo

PAKISTAN
Pakistan Super League. Tayyar Hain | Official Anthem | HBL Pakistan Super League 2020

SINGAPORE
Singtel. His Grandfather’s Road

THAILAND
Nestle ICE CREAM Thailand. Nestlé Extreme Nama Orange : เซลฟี่พาซวย ทำคนสวยหัวร้อน

TAIWAN
聯邦銀行. 聯邦銀行2020年品牌廣告- 楊俊瀚 第一個粉絲(完整版)

VIETNAM
Generali Vietnam. SỐNG NHƯ Ý | PHIM ÂM NHẠC TẾT 2020 | GENERALI VIETNAM

Related Articles

Just Published

1 day ago

Cannes Lions 2020 cancelled

Neither the festival nor the awards will take place in 2020.

1 day ago

Travel marketing under COVID-19: Is there any point?

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

1 day ago

PUB turns raindrops to teardrops

DDB Tribal's short film 'The Frog Prince' for Singapore's water agency turns fathers and sons to tears (with the video to prove it).

1 day ago

A love story about food, dancing and behavioural ...

You've heard a lot of debate around this Burger King ad. But here's a behavioural economics take on why I don't like it.