Babar Khan Javed
Nov 30, 2017

AR on the cusp of mainstream

The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.

Augmented reality AR aims to wipe out the difference between what is real and what is digital. When used most effectively it offers businesses the opportunity to shatter marketing clutter and to enhance perceptions of reality.

But just as AR blurs what we know to be physical and what we suspect is virtual, so too the reality of AR’s current use versus its future marketing potential is unclear. But new tools and widely available...

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