Amway China splits media between agencies

OMD is thought to have retained the Nutrilite part of the business, including dietary supplements, traditionally a mainstay of Amway’s business. Carat’s team, headed by southern China MD Kitty Leung, secured the account for the Artistry cosmetics brands, which encompasses make-up and skin whitening products.

The Artistry account has an estimated spend of US$40 million, approximately a quarter of the total spend.
Since 1995, Amway has opened in excess of 200 stores in 100 Chinese cities as support for its salespeople. After several years of surging growth, Amway China saw its sales drop in 2006, when it restructured its sales network to comply with new regulations on direct selling.

Armed with a new direct selling licence, Amway’s sales in China rebounded strongly in 2007. Asia now accounts for about two-thirds of Amway’s US$7 billion global sales.