Ajinomoto retains Dentsu Media for TV in Thailand

The move follows a pitch that also included Hakuhodo and Carat. The account, which is worth around US$11.3 million, has been extended to include sponsorship duties for all Ajinomoto brands in the market.

Dentsu Media has worked with Ajinomoto in Thailand for the past 7 years.

Ajinomoto is a leading global producer of monosodium glutamate (MSG), as well as other seasonings, oils and pharmaceuticals. Products in Thailand include instant noodles, beverages, processed and frozen food, animal nutrition and fertiliser.

Last month, Dentsu Media expanded its network with the launch of a branch in Korea.