Tatsuya Okamoto is spearheading a revitalised marketing approach at Ajinomoto as it moves from being a B2B2C brand to a company with a more direct relationship with consumers.
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ajinomoto
Asia-Pacific Power List 2025: Tatsuya Okamoto, Ajinomoto
ajinomoto
apac
asia
asia pacific
cmo
marketing
power list
tatsuya okamoto
Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto
ajinomoto
apac
asia
asia pacific
cmo
marketing
power list
tatsuya okamoto
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
From stuck to sizzle: How Ajinomoto turned a customer complaint into a culinary community
ajinomoto
Faced with a frying pan faux pas, Japanese food giant Ajinomoto transformed a PR hiccup into a flavourful rendezvous—all while setting new standards in brand transparency. Campaign explores.
Ajinomoto retains Dentsu Media for TV in Thailand
ajinomoto
dentsu media
thailand
BANGKOK - Ajinomoto, the Japanese foodstuffs producer, has retained Dentsu Media as agency of record for its TV planning and buying duties in Thailand.