AIA mixes products for new campaign

The Wealth FlexiProtector is targeting a range of audiences in Hong Kong and Macau, with creative and media handled by PMP Advertising and Maxus, respectively. “Highlighting the mix and match characteristics of this new product, our in-house designers and PMP Advertising have depicted a mixture of ingredients as the key creative visual,” said Lisa Lai, VP of marketing at AIA.

Maxus has placed ads and advertorials encompassing all key financial print media in Hong Kong. “We have captured more than 40 per cent of the Macau insurance market, but Hong Kong is much more competitive,” added Lai, pointing to regulations which prohibit advertising investment-linked products on electronic media.