Adidas launch new Kobe basketball shoes campaign

In tempting basketball enthusiasts to reach for greater heights,

Adidas put up 16 backboards at Texon bus shelters across Hong Kong and

Kowloon as part of the launch of its new Kobe basketball shoes

campaign.

Created by ad agency BBDO, the visual next to the ring ties in with the

television commercial of Kobe Byrant riding a motorcycle.

According to Mr Adrian Lai, director of sales and marketing said: "Our

expanded network helps Adidas target its message to people in Kowloon

and Hong Kong in high traffic areas covering Jordan, Mongkok, Kwun Tong,

Tsimshatsui, Wanchai and Central."

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