As part of a global push, the ‘Me, Myself’ campaign is aimed at the modern individualistic women aged 20 to 39 and encourages them to spare time (Me-Time) for themselves this year.
The yearlong campaign can be seen in print and outdoors while Qais Consulting has been charged with its digital element and will launch a campaign centred on social networking in the coming weeks.
The yearlong campaign can be seen in print and outdoors while Qais Consulting has been charged with its digital element and will launch a campaign centred on social networking in the coming weeks.
Ana Ivanovic, who fronts the campaign for the German sports brand globally, is joined by local celebrities including nominated Member of Parliament Sylvia Lim and former-VJ Sarah Tan.
Marcus Chew, senior brand manager brand communications for Adidas Southeast Asia, said that its latest campaign’s focus online was meant to “speak specifically to groups of women” to increase interactivity for women to “buy into the brand and connect with Adidas.”
