David Blecken
Dec 19, 2017

5 lessons from the Japanese marketing scene in 2017

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.

A promotion for Miyagi prefecture that ran in the summer. Social media pundits decided sexual innuendo and tourism didn't mix.

1. Brands need to take online safety more seriously.

Ever since The Times in London reported that brands were inadvertently funding terror groups in February, the global conversation around brand safety hasn’t stopped. The crisis for YouTube rolls on with the platform set to hire 10,000 people to manually scour the site for inappropriate content that could also harm advertisers. What’s surprising is how little attention marketers in Japan are paying to the...

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