Staff Reporters
Jun 6, 2019

2019 Cannes contenders: '7:1 Furniture Collection' by BBDO Thailand

A campaign seeking to improve the lives of visually impaired people by designing furniture specifically for their needs.

2019 Cannes contenders: '7:1 Furniture Collection' by BBDO Thailand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 7:1 Furniture Collection
Agency: BBDO Thailand
Client: HomePro

Nominated by:
Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group:
An impactful use of design to create furniture that not only looks modern but also meaningful to society. More brands can learn from this and strive to develop products that do a greater good for the world whilst catering for commercial demand.

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