|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 7:1 Furniture Collection
Agency: BBDO Thailand
An impactful use of design to create furniture that not only looks modern but also meaningful to society. More brands can learn from this and strive to develop products that do a greater good for the world whilst catering for commercial demand.