Staff Reporters
Jun 6, 2019

2019 Cannes contenders: '7:1 Furniture Collection' by BBDO Thailand

A campaign seeking to improve the lives of visually impaired people by designing furniture specifically for their needs.

2019 Cannes contenders: '7:1 Furniture Collection' by BBDO Thailand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 7:1 Furniture Collection
Agency: BBDO Thailand
Client: HomePro

Nominated by:
Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group:
An impactful use of design to create furniture that not only looks modern but also meaningful to society. More brands can learn from this and strive to develop products that do a greater good for the world whilst catering for commercial demand.

Related Articles

Just Published

10 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

11 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

11 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

16 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.