| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: 7:1 Furniture Collection
Agency: BBDO Thailand
Client: HomePro
Nominated by:
Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group:
An impactful use of design to create furniture that not only looks modern but also meaningful to society. More brands can learn from this and strive to develop products that do a greater good for the world whilst catering for commercial demand.
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