Hari Shankar
Send feedback to Hari Shankar.
Adtech middleware in its present form was never ...
Middleware emerged to try to fill a chasm between buyers and sellers, but can't truly solve any of the problems it professes to solve. Will that change as the adtech space evolves?
Ending the duopoly's free lunch
Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.
Digital advertising efficiency: A reality check
How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.
Why Google Glass failed (Or did it?)
Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.
Digital measurement in Asia Pacific: A reality check
Everyone talks about measurement, but the true state of the art in many organisations may disturb you.
Will Facebook Graph Search change search?
Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
