Opinions
Emily Tan
Mar 26, 2012

Video: Zippo's global marketing chief David Warfel on keeping a classic current

HONG KONG - In an exclusive interview, David Warfel, global marketing director of Zippo, chats with Campaign Asia-Pacific about the challenges of expanding and updating a classic brand.

HONG KONG - In an exclusive interview, David Warfel, global marketing director of Zippo, chats with Campaign Asia-Pacific about the challenges of expanding and updating a classic brand.

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