Social Matters 2014
SINGAPORE - Social Matters, a joint venture by Branded and Social@Ogilvy, was held in Singapore on May 23 as part of All That Matters Asia. Themed ‘Brands as Creators’, the conference welcomed more than 400 delegates to hear insights from brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Why international airlines want a piece of Air ...
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Baidu PR head departs company following controversia...
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
How to optimise your investments in Asia’s complex ...
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.