Ad Nut
May 5, 2020

Snickers tweaks its tagline for the WFH era

BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.

Snickers and BBDO Guerrero have offered up a crisis-appropriate variation on the brand's well-known tagline, 'You’re not you when you’re hungry”. The series of social posts encourages people to stick with WFH by pointing out workplace pet peeves they don't have to worry about right now, under the tagline "You stay you when you #StayHome." 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

39 minutes ago

Ebiquity predicts 'more positive' advertising ...

Media consultancy's revenue jumped 7% year on year in 2023.

9 hours ago

TikTok sues the US government to prevent potential ban

TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.

10 hours ago

Eight ways to leverage AI and optimise your ...

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.